About the Company

The Naturik Co is a fast-growing D2C brand focused on delivering high-quality food products directly to consumers. We’re passionate about innovation, customer experience, and using technology to deliver instant delight.

Job Overview:

We are seeking a skilled and enthusiastic Performance Marketing Manager to join our dynamic team. You will play a crucial role in executing and optimizing performance marketing campaigns across various digital channels, supporting the overall marketing strategy and driving impactful results. This position requires a strong understanding of performance marketing principles, practical experience with key digital platforms, and a keen eye for data-driven optimization.

Responsibilities:

• Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.)
• Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.
• Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.
• Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.
• Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.
• Assist in developing campaign reports and presenting key findings to stakeholders.
• Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.