<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>About the Company</b></span></span></span></p> <p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">The Naturik Co is a fast-growing D2C brand focused on delivering high-quality food products directly to consumers. We&rsquo;re passionate about innovation, customer experience, and using technology to deliver instant delight.</span></span></span></p> <p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Job Overview:</b></span></span></span></p> <p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">We are seeking a skilled and enthusiastic Performance Marketing Manager to join our dynamic team. You will play a crucial role in executing and optimizing performance marketing campaigns across various digital channels, supporting the overall marketing strategy and driving impactful results. This position requires a strong understanding of performance marketing principles, practical experience with key digital platforms, and a keen eye for data-driven optimization.</span></span></span></p> <p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Responsibilities: </b></span></span></span></p> <ul> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Assist in developing campaign reports and presenting key findings to stakeholders. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach. </span></span></span></li> </ul> <div style="text-align:justify"><b style="font-family: Calibri, sans-serif; font-size: 11pt;">Qualifications:</b></div> <div style="text-align:justify"> <ul> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">2-5 years of experience in performance marketing, with a strong understanding of campaign management and optimization across key platforms like Google Ads, YouTube Ads, and Meta Ads. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Experience working with Google Analytics and other web analytics tools to track and analyze campaign performance. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Proficient in MS Excel for data analysis, creating dashboards, and generating insights. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Excellent organizational skills with the ability to manage multiple projects and deadlines effectively. </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Strong communication skills, both written and verbal, with the ability to present data and insights clearly and concisely. </span></span></span></li> </ul> </div> <p style="text-align:justify">&nbsp;</p>