Influencer Marketing Manager | Scrabble & Jigsaw

Posted on October 5, 2024

Job Description

Key Responsibilities:   <ol> <li style="text-align:justify">Brand Campaign Strategy</li> </ol> <ul> <li style="text-align:justify">Develop and execute strategies for brand campaigns, including product launches, brand</li> </ul> awareness efforts, and sale-driven promotions. <ul> <li style="text-align:justify">Identify and onboard influencers who align with our brand values and campaign goals to</li> </ul> achieve targeted reach, engagement, and revenue.   <ol start="2"> <li style="text-align:justify">Content Strategy & Development</li> </ol> <ul> <li style="text-align:justify">Design and conceptualize content strategies and hooks for influencers to ensure</li> </ul> compelling, on-brand content. <ul> <li style="text-align:justify">Provide influencers with creative guidance and concepts for campaign execution.</li> </ul>   <ol start="3"> <li style="text-align:justify">Team Leadership</li> </ol> <ul> <li style="text-align:justify">Lead a team of influencers and affiliates, managing their performance and ensuring</li> </ul> alignment with campaign objectives. <ul> <li style="text-align:justify">Collaborate closely with internal teams and agencies to ensure smooth execution of</li> </ul> campaigns.   <ol start="4"> <li style="text-align:justify">Revenue Management & P&L Ownership</li> </ol> <ul> <li style="text-align:justify">Drive revenue for sale-based campaigns by optimizing landing pages, product</li> </ul> placements, and the overall sales funnel. <ul> <li style="text-align:justify">Oversee the execution of sale events from planning through completion, ensuring all</li> </ul> aspects align with business goals.       <ol start="5"> <li style="text-align:justify">Post-Campaign Analysis & Optimization</li> </ol> <ul> <li style="text-align:justify">Analyze the performance of influencer-led campaigns, measuring KPIs such as</li> </ul> engagement, reach, and revenue. <ul> <li style="text-align:justify">Provide actionable insights and recommendations for improvement in future campaigns. </li> </ul>     Qualifications:   <ul> <li style="text-align:justify">4+ years’ experience in leading the influencer marketing for any brand is a must-have</li> <li style="text-align:justify">Prior experience in designing brand campaigns and leading a team is must-have</li> <li style="text-align:justify">Experience in D2C brand and beauty/skincare brands is preferable</li> </ul> Key Responsibilities:   <ol> <li style="text-align:justify">Brand Campaign Strategy</li> </ol> <ul> <li style="text-align:justify">Develop and execute strategies for brand campaigns, including product launches, brand</li> </ul> awareness efforts, and sale-driven promotions. <ul> <li style="text-align:justify">Identify and onboard influencers who align with our brand values and campaign goals to</li> </ul> achieve targeted reach, engagement, and revenue.   <ol start="2"> <li style="text-align:justify">Content Strategy & Development</li> </ol> <ul> <li style="text-align:justify">Design and conceptualize content strategies and hooks for influencers to ensure</li> </ul> compelling, on-brand content. <ul> <li style="text-align:justify">Provide influencers with creative guidance and concepts for campaign execution.</li> </ul>   <ol start="3"> <li style="text-align:justify">Team Leadership</li> </ol> <ul> <li style="text-align:justify">Lead a team of influencers and affiliates, managing their performance and ensuring</li> </ul> alignment with campaign objectives. <ul> <li style="text-align:justify">Collaborate closely with internal teams and agencies to ensure smooth execution of</li> </ul> campaigns.   <ol start="4"> <li style="text-align:justify">Revenue Management & P&L Ownership</li> </ol> <ul> <li style="text-align:justify">Drive revenue for sale-based campaigns by optimizing landing pages, product</li> </ul> placements, and the overall sales funnel. <ul> <li style="text-align:justify">Oversee the execution of sale events from planning through completion, ensuring all</li> </ul> aspects align with business goals.       <ol start="5"> <li style="text-align:justify">Post-Campaign Analysis & Optimization</li> </ol> <ul> <li style="text-align:justify">Analyze the performance of influencer-led campaigns, measuring KPIs such as</li> </ul> engagement, reach, and revenue. <ul> <li style="text-align:justify">Provide actionable insights and recommendations for improvement in future campaigns. </li> </ul>     Qualifications:   <ul> <li style="text-align:justify">4+ years’ experience in leading the influencer marketing for any brand is a must-have</li> <li style="text-align:justify">Prior experience in designing brand campaigns and leading a team is must-have</li> <li style="text-align:justify">Experience in D2C brand and beauty/skincare brands is preferable</li> </ul>

Job Description