HumanBit Logo

Brand Manager (Executive Position) | Scrabble

Posted on July 15, 2024

Job Description

You possess 5+ years of experience in brand management,
ideally within the skincare industry.
You have a proven track record of developing and executing
successful brand strategies that resonate with target audiences
and achieve brand objectives.
You are a creative and strategic thinker with a deep
understanding of brand positioning, messaging, and
communication.
You have excellent written and verbal communication skills and
can effectively present complex brand strategies to internal and
external stakeholders.
You are a data-driven marketer with experience in conducting
market research, analyzing consumer trends, and measuring
brand performance.
You are proficient in project management and have a strong
understanding of marketing budgets.
You are a team player with the ability to collaborate effectively
with cross-functional teams (e.g., marketing, sales, product
development) to ensure brand consistency across all
touchpoints.
Responsibilities:
Develop and implement comprehensive brand strategies for
assigned Leeford skincare brands.
Conduct market research and competitor analysis to understand
market trends and identify opportunities for brand growth.
Develop and manage brand positioning, messaging, and
communication across all marketing channels (online, offline,
social media).
Oversee the creation of marketing materials (e.g., brochures,
website content, social media posts) that are aligned with the
brand strategy.
Collaboarting with agencies and manage brand partnerships and
influencer marketing initiatives.
Track and analyze brand performance metrics (e.g., brand
awareness, brand sentiment, market share) and report findings
to senior management.
Stay up-to-date on the latest marketing trends and consumer
behavior within the skincare industry.
Benefits:
Competitive salary and benefits package
Opportunity to work for a leading healthcare company with a
strong brand reputation.
Be part of a dynamic and innovative marketing team.
Contribute to the growth and development of established brands
within a diverse portfolio
Powered by
HumanBit Logo