Brand Manager (Executive Position) | Scrabble
Posted on July 15, 2024
Job Description
You possess 5+ years of experience in brand management,
ideally within the skincare industry.
You have a proven track record of developing and executing
successful brand strategies that resonate with target audiences
and achieve brand objectives.
You are a creative and strategic thinker with a deep
understanding of brand positioning, messaging, and
communication.
You have excellent written and verbal communication skills and
can effectively present complex brand strategies to internal and
external stakeholders.
You are a data-driven marketer with experience in conducting
market research, analyzing consumer trends, and measuring
brand performance.
You are proficient in project management and have a strong
understanding of marketing budgets.
You are a team player with the ability to collaborate effectively
with cross-functional teams (e.g., marketing, sales, product
development) to ensure brand consistency across all
touchpoints.
Responsibilities:
Develop and implement comprehensive brand strategies for
assigned Leeford skincare brands.
Conduct market research and competitor analysis to understand
market trends and identify opportunities for brand growth.
Develop and manage brand positioning, messaging, and
communication across all marketing channels (online, offline,
social media).
Oversee the creation of marketing materials (e.g., brochures,
website content, social media posts) that are aligned with the
brand strategy.
Collaboarting with agencies and manage brand partnerships and
influencer marketing initiatives.
Track and analyze brand performance metrics (e.g., brand
awareness, brand sentiment, market share) and report findings
to senior management.
Stay up-to-date on the latest marketing trends and consumer
behavior within the skincare industry.
Benefits:
Competitive salary and benefits package
ideally within the skincare industry.
You have a proven track record of developing and executing
successful brand strategies that resonate with target audiences
and achieve brand objectives.
You are a creative and strategic thinker with a deep
understanding of brand positioning, messaging, and
communication.
You have excellent written and verbal communication skills and
can effectively present complex brand strategies to internal and
external stakeholders.
You are a data-driven marketer with experience in conducting
market research, analyzing consumer trends, and measuring
brand performance.
You are proficient in project management and have a strong
understanding of marketing budgets.
You are a team player with the ability to collaborate effectively
with cross-functional teams (e.g., marketing, sales, product
development) to ensure brand consistency across all
touchpoints.
Responsibilities:
Develop and implement comprehensive brand strategies for
assigned Leeford skincare brands.
Conduct market research and competitor analysis to understand
market trends and identify opportunities for brand growth.
Develop and manage brand positioning, messaging, and
communication across all marketing channels (online, offline,
social media).
Oversee the creation of marketing materials (e.g., brochures,
website content, social media posts) that are aligned with the
brand strategy.
Collaboarting with agencies and manage brand partnerships and
influencer marketing initiatives.
Track and analyze brand performance metrics (e.g., brand
awareness, brand sentiment, market share) and report findings
to senior management.
Stay up-to-date on the latest marketing trends and consumer
behavior within the skincare industry.
Benefits:
Competitive salary and benefits package
Opportunity to work for a leading healthcare company with a
strong brand reputation.
Be part of a dynamic and innovative marketing team.
Contribute to the growth and development of established brands
within a diverse portfolio
Be part of a dynamic and innovative marketing team.
Contribute to the growth and development of established brands
within a diverse portfolio