SEO

- Own SEO strategy, planning and metrics.

- Provide careful oversight of search marketing campaign performance and identify areas of growth and improvement. Report to management and internal team members on account performance.

- Stay abreast of industry trends and best practices in search engine optimization.

- Work with Content team in generation SEO friendly content.

PPC

- Manage day-to-day operations of Google AdWords, Amazon, Flipkart, Meta and other leading Ads platforms.

- Measure and analyze campaign performance to support continuous optimization efforts.

- Tactical campaign development including keyword discovery, bid strategy execution and budget management.

- Develop forward-thinking, data-driven account analysis and clear recommendations that align with team goals.

- Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI.

- Determine and execute testing methodologies, reporting requirements, and modeling requirements, to ensure full impact and efficiency of channel efforts.