Performance Marketing

Company Overview

Not specified.

Job Summary

Suvaa is seeking a Performance Marketing professional to lead its digital acquisition efforts across Google and Meta platforms. The role involves planning, executing, monitoring, and optimizing advertising campaigns to drive growth and customer acquisition. The candidate will work closely with the creative team to enhance campaign performance and identify new opportunities for scaling marketing efforts.

Responsibilities

• Plan and execute performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaign budgets, targeting, audiences, and customer cohorts.
• Monitor campaigns daily and optimize for performance and growth.
• Track key metrics such as CTR, CPM, LPV, conversions, CAC/ROAS, and identify opportunities for improvement.
• Analyze campaign data to make data-driven decisions on budgets, targeting, and creatives.
• Collaborate with the creative team to identify high-performing hooks, formats, UGC, static ads, and founder-led content.
• Provide performance-led feedback and recommendations for new creatives.
• Identify new customer segments and opportunities to scale acquisition.
• Analyze product-level performance and recommend products/content to focus on.
• Stay updated on new trends, tools, and platforms in performance marketing.
• Develop exposure to marketplace performance marketing as Suvaa expands into new channels.

Qualifications

• Proven experience in Performance Marketing / Paid Media, preferably with D2C or consumer brands.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of campaign optimization and performance metrics.
• Ability to independently manage strategy and execution.
• Strong analytical skills and a data-driven approach.
• Understanding of how creatives impact campaign performance.
• Experience working with UGC, static creatives, and founder-led content is preferred.
• Educational qualifications: Not specified.

Preferred Skills

• Agency experience with D2C account handling.
• Knowledge of marketplace performance marketing.
• Familiarity with new advertising tools and platforms.
• Creative collaboration skills to work with content teams.

Experience

• Relevant experience in performance marketing or paid media.
• Experience working with D2C brands or consumer brands.
• Experience managing campaigns on Google and Meta platforms.

Environment

• Location: Chhatarpur, Delhi.
• Work Mode: In-office.
• Working Days: 5 days a week.
• Timings: 10:00 AM – 6:00 PM.
• The role involves working in a fast-paced environment, collaborating closely with creative and marketing teams.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.