<div>1. Category Initiatives: Collaborate with cross-functional teams to ideate and execute on the roadmap for the category including all new launches</div> <div>2. Campaign Initiatives: Initiate and execute detailed plan for campaigns that strikes the balance between brand building and sales</div> <div>3. Creative Direction: Collaborate with creative teams and agencies to develop compelling visuals, graphics, and messaging that encapsulate the brand essence. Maintain brand consistency across all touchpoints.</div> <div>4. Reports: Being on top of weekly lead and lag indicators of the brand that will help recalibrate the marketing decisions</div> <div>5. Accountability: Own initiatives until the job gets done which is to build the brand and accelerate sales</div>