End-to-End Branded Content Development: Convert brand objectives into original content concepts, formats, scripts, narrative flows, and clear execution roadmaps. ● IP Creation: Conceptualise and build branded content properties (multi-episode/season formats) with strong thematic coherence. ● AFP & Integrations: Design content-forward AFP ideas and seamlessly embed brand narratives across formats. ● Story Craft: Build compelling story arcs and emotional anchors across genres, tonality, and audience moods. ● Campaign Thinking: Work closely with Strategy, Sales, Creative, Production & Talent teams to shape campaign direction and narrative execution. ● Client Alignment: Present ideas, refine frameworks, and align creative direction while retaining narrative strength. ● Curation: Identify authentic stories, voices, characters, and formats relevant to brand ethos. ● Culture & Format Awareness: Stay sharp on digital trends, evolving formats, platform behaviour, and narrative shifts. ● Presentation & Communication: Present creative ideas with clarity, confidence, and narrative conviction to internal stakeholders and clients. ● Design & Build Capability: Comfort in working on PPT (PowerPoint/Google Slides) and tools like Canva / Keynote / basic design tools to translate ideas visually.