Key Responsibilities:

• Plan, implement and manage public relations strategies

• Organize and manage various Public Relations activities

• Measure performance of each activity and event

• Determine KPIs for PR

• Measure and produce reports on PR KPIs and each PR campaign

• use different channels to optimize campaign's reach and success

• Work with marketing team to ensure match with the corporate brand

• Arrange and coordinate interviews

• Research and gather opportunities for sponsorships

• Build and maintain relationships with journalists, influencers and politicians

• Stay up to date with PR and industry trends and best practices