Job Purpose : You will drive the overall performance marketing and will be responsible for achieving overall sales target. You as a performance marketing lead will create the infrastructure required for the brand to scale up for next 3 years Roles and Responsibilities: • Owning and driving performance marketing with external & internal stakeholders • Responsible for achieving overall sales targets, and will be working on the overall P&L aspect over a period of time • Responsible for overall planning, implementation and reporting • Owning and driving the measurement aspects of media : Brand track studies, conversion rate optimisation, Media Mix Modelling, etc • Responsible for driving awareness campaigns with leading ad-platforms and publishers like DV360, Hotstar etc. • Work closely with the e-commerce team, brand team and other vendor partners across various campaigns • Create the infrastructure required( right tech stack, right agency partners/team) to scale up the brand in the next 3 years Required Education, Experience and Skills : • Graduate with 1+ years of experience in marketing/ digital • Strong stakeholder management skills as role will need coordination with multiple touchpoints( agency, e-com team, brand-com team etc) • Strong understanding of ad-plaforms like Google Ads, DV360, Facebook ads etc, with hands on experience • Strong understanding and experience of working with Google Analytics, A/B Testing tools and CRM • Very strong data driven approach and first principle thinking