Head of Marketing

Company Overview

Ekmiveda is an early-stage Direct-to-Consumer (D2C) Ayurveda and wellness brand with ambitions to expand globally across India, the US, UK, and UAE. The company fosters a performance-driven culture with a strong emphasis on creativity and innovation, aiming to build a significant presence in the wellness industry.

Job Summary

The Head of Marketing will be responsible for establishing and leading the marketing function from the ground up. This role involves developing and executing comprehensive creative, performance, influencer, and organic marketing strategies to drive growth, brand awareness, and customer engagement across multiple international markets. The candidate will work closely with founders and internal teams to build a high-impact marketing organization that aligns with the company's global ambitions.

Responsibilities

• Creative & Performance Marketing

  • Own the overall creative marketing strategy and performance-led growth initiatives.
  • Drive creative ideation across paid media, social platforms, and other customer touchpoints.
  • Collaborate on concepts, hooks, scripts, and content directions to develop high-performing creatives.
  • Partner with internal creative teams and external agencies to translate ideas from brief to execution and ongoing iteration.
  • Utilize performance insights to optimize messaging, formats, and content for better engagement and conversion.

• Influencer Marketing

  • Build the influencer marketing function from scratch.
  • Develop influencer strategies, campaigns, and creator partnerships.
  • Identify relevant creators and emerging content opportunities to enhance brand visibility.

• CRO & Conversion Optimization

  • Own and analyze landing pages and website performance to improve conversion rates.
  • Identify opportunities across the customer journey to enhance overall performance and user experience.

• Team Building

  • Initially manage a lean in-house team of 2–3 members.
  • Scale the marketing organization as the company grows.
  • Identify future hiring needs and build a robust team to support marketing objectives.

• Organic Marketing

  • Gradually develop the brand’s organic marketing engine as the function matures.

Qualifications

• Strong creative DNA combined with a performance-oriented mindset.
• Hands-on experience in creative ideation and content development.
• Deep understanding of performance creatives and Meta-led marketing strategies.
• Ability to conceptualize messaging and content formats that drive measurable results.
• Knowledge of influencer marketing, Conversion Rate Optimization (CRO), and website performance.
• Comfortable working in a high-speed, high-volume environment.
• Proven experience leading a marketing team or function.
• Entrepreneurial mindset with the ability to operate independently.
• Educational qualifications: Not specified, but relevant degrees in Marketing, Business, or related fields preferred.

Preferred Skills

• Experience in the wellness, Ayurveda, or D2C brand sectors.
• Strong analytical skills to interpret performance data and optimize campaigns.
• Excellent communication and collaboration skills.
• Ability to adapt quickly to changing market dynamics and consumer trends.
• Experience working with international markets, especially US, UK, UAE, and India.

Experience

• Prior experience of 5+ years in marketing roles, with demonstrated success in creative, performance, and influencer marketing.
• Experience in building marketing functions from the ground up is highly desirable.
• Proven track record of managing small teams and scaling marketing efforts.

Environment

• Work Location: Thane / Mumbai, on-site.
• Work Model: On-site, with a dynamic and fast-paced startup environment.
• The role involves close collaboration with founders and cross-functional teams, with a focus on high-impact, high-volume marketing activities.

Salary

Not specified.

GrowthOpportunities

• Opportunity to build and scale the marketing function as the company expands.
• Direct exposure to company founders and strategic decision-making.
• Potential to lead a global marketing team and influence brand positioning in international markets.

Benefits

• Not specified.