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Engagement Writer | Scrabble

Posted on October 6, 2025

Job Description

Key Responsibilities:
1. User Journey & Product Writing
a) Craft copy for discover & sign-up journeys, app notifications, onboarding flows, tooltips, gamification messages, and session merchandising.
b) Write for unique surfaces: app screens, CTAs, micro-copy, modals, alerts— ensuring clarity and impact.
c) Use live session polls and interactions to gather feedback and inform product and content decisions.
 
2. WhatsApp Engagement
a) Craft daily nudges, reminders, motivational messages, and campaign copy for both paid and free users.
b) Design messages that encourage participation, build habits, and increase retention.
c) Maintain consistency in tone and alignment with Habuild’s brand voice.
 
3. Ad-hoc Campaigns & Internal Planning
a) Write for holiday events, challenges, mini-programs, and other subscriber engagement initiatives.
b) Maintain internal content calendars, style guides, and SOPs.
c) Collaborate with product, program, and live session teams to ensure writing drives outcomes and adds measurable value.
 
4. Quality & Brand Control
a) Review all content across product and engagement surfaces to maintain brand tone, clarity, and effectiveness.
b) Iterate messaging based on engagement metrics and user feedback.
 
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