<div><strong>Key Responsibilities: </strong></div> <div><strong>1. User Journey &amp; Product Writing </strong></div> <div>a) Craft copy for discover &amp; sign-up journeys, app notifications, onboarding flows, tooltips, gamification messages, and session merchandising.</div> <div>b) Write for unique surfaces: app screens, CTAs, micro-copy, modals, alerts&mdash; ensuring clarity and impact.</div> <div>c) Use live session polls and interactions to gather feedback and inform product and content decisions.</div> <div>&nbsp;</div> <div><strong>2. WhatsApp Engagement </strong></div> <div>a) Craft daily nudges, reminders, motivational messages, and campaign copy for both paid and free users.</div> <div>b) Design messages that encourage participation, build habits, and increase retention.</div> <div>c) Maintain consistency in tone and alignment with Habuild&rsquo;s brand voice.</div> <div>&nbsp;</div> <div><strong>3. Ad-hoc Campaigns &amp; Internal Planning </strong></div> <div>a) Write for holiday events, challenges, mini-programs, and other subscriber engagement initiatives.</div> <div>b) Maintain internal content calendars, style guides, and SOPs.</div> <div>c) Collaborate with product, program, and live session teams to ensure writing drives outcomes and adds measurable value.</div> <div>&nbsp;</div> <div><strong>4. Quality &amp; Brand Control</strong></div> <div>a) Review all content across product and engagement surfaces to maintain brand tone, clarity, and effectiveness.</div> <div>b) Iterate messaging based on engagement metrics and user feedback.</div> <div>&nbsp;</div>