<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities:</b></span></span></span></p> <ul> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Offline Marketing Strategy Development</b>:<br /> Design, implement, and manage comprehensive ATL and BTL marketing strategies to enhance brand visibility and market share through offline channels (print, TV, radio, outdoor, events, retail, etc.).</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>ATL Campaigns</b>:<br /> Plan and execute large-scale Above The Line marketing campaigns, including television ads, billboards, print media, and radio promotions, ensuring the brand reaches a broad target audience effectively.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>BTL Campaigns</b>:<br /> Develop and manage Below The Line marketing initiatives such as targeted promotions, direct consumer engagement, in-store activities, and grassroots campaigns to foster deeper connections with specific customer segments.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Offline Retail Expansion</b>:<br /> Drive offline retail expansion strategies by collaborating with sales and retail teams to identify new retail opportunities, negotiate store partnerships, and ensure cohesive brand presentation in new markets.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Brand Activation &amp; Experiential Marketing</b>:<br /> Lead brand activation efforts, including organizing and managing events, pop-up stores, product launches, and collaborations with influencers or celebrities. Ensure these initiatives are aligned with brand identity and create meaningful consumer experiences.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Partnerships &amp; Collaborations</b>:<br /> Identify and establish partnerships with relevant retail outlets, event organizers, and influencers to maximize brand reach and ensure high visibility across offline touchpoints.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Cross-functional Collaboration</b>:<br /> Work closely with creative, retail, and digital teams to ensure that all offline marketing campaigns are consistent with the overall brand message and integrate seamlessly with online efforts.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Market Research &amp; Consumer Insights</b>:<br /> Monitor market trends, consumer preferences, and competitive activities to inform offline marketing strategies. Conduct research on new offline marketing channels and expansion opportunities.</span></span></span></span></li> </ul>