Job Description
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b><span lang="EN-US" style="font-size:8pt"><span style="background:yellow"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Marketing Role</span></span></span></span></b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Work experience:</span></span></span></b><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060"> 2.5 - 3 years (min) </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b> </b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Responsibilities:</span></span></span></b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<ul style="color:#222222; font-family:Arial, Helvetica, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff; text-decoration-thickness:initial; text-decoration-style:initial; text-decoration-color:initial" type="disc">
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Coordinating with other departments/teams to gather information for content creation.</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Creation of catchy and compelling content for marketing collateral, blogs, case studies and infographics</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Social Media & Ads</span></span></li>
</ul>
<ul style="color:#222222; font-family:Arial, Helvetica, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff; text-decoration-thickness:initial; text-decoration-style:initial; text-decoration-color:initial" type="disc">
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Optimizing and managing the social media platforms</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Creating innovative content for the posts and creatives on Social Media</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Planning and implementing brand awareness campaigns and lead-generation campaigns.</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Collect and analyze data, identify trends and insights in order to optimize ad campaigns.</span></span></li>
</ul>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px; margin-left:52px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><span style="font-size:10pt"><span style="font-family:Symbol"><span style="color:#002060">·</span></span></span><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">SEO</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<ul style="color:#222222; font-family:Arial, Helvetica, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff; text-decoration-thickness:initial; text-decoration-style:initial; text-decoration-color:initial" type="disc">
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Optimizing copy and landing pages for SEO</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Performing ongoing keyword research including discovery and expansion of keyword opportunities</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Implementing customized SEO strategies to improve organic search ranking.</span></span></li>
<li style="color:#002060; margin-left:15px"><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif">Conducting regular audits, track and analyze traffic and generate comprehensive reports.</span></span></li>
</ul>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Requirements:</span></span></span></b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px; margin-left:52px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><span style="font-size:10pt"><span style="font-family:Symbol"><span style="color:#002060">·</span></span></span><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Work experience as a Digital Marketer, SEO Analyst or a similar digital marketing role</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px; margin-left:52px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><span style="font-size:10pt"><span style="font-family:Symbol"><span style="color:#002060">·</span></span></span><span style="font-size:8pt"><span style="background:white"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Knowledge and experience with SEO, SEM and Content Marketing</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px; margin-left:52px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><span style="font-size:10pt"><span style="font-family:Symbol"><span style="color:#002060">·</span></span></span><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px; margin-left:52px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><span style="font-size:10pt"><span style="font-family:Symbol"><span style="color:#002060">·</span></span></span><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Understanding of search engine algorithms and SEO best practices</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px; margin-left:52px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><span style="font-size:10pt"><span style="font-family:Symbol"><span style="color:#002060">·</span></span></span><span lang="EN-US" style="font-size:8pt"><span style="font-family:Verdana, sans-serif"><span style="color:#002060">Strong analytical, verbal, and written communication skills</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
