Position Name - Quick Commerce - Performance Marketing Specialist

Experience - 2 to 5 years

KRA

Job description

 

• Manage and create marketing campaigns for our in-house brands across Quick Commerce platforms (Blinkit, Zepto, Instamart, BBNow).
• Monitor key campaign performance metrics such as impressions, clicks, cost-per-mille (CPM), click-through rate (CTR), conversions, return on ad spend (ROAS), ACOS, and TACOS.
• Handle CPM and CPC-based campaigns, adjusting bids, ad targeting, and product selections to optimize ROI and meet KPIs.
• Oversee high-budget marketing campaigns, ensuring effective budget allocation and adjustments to maximize campaign performance and achieve business goals.
• Review and present weekly and monthly performance reports, providing insights and actionable recommendations.
• Continuously improve campaign performance by analyzing internal data, competitive insights, and staying up-to-date with industry trends.
• Maintain strong relationships with key points of contact from channel partners.

 

Qualifications:

Education Background:

Any Graduate or MBA

Experience: 1-2 years in the eCommerce industry with a similar role

 

Logical thinking and mathematical ability to work with figures without compromising on accuracy