Role Description

Role Title

Head – Marketing – R1

Role Summary

To plan, lead and direct an effective Marketing function comprising advertising, media relations, marketing campaigns and related support and logistics activities, to create consumer awareness and demand, and to ensure that the corporate identity reflects the Organization’s strategy and supports its position in the market.

Working with

Chief Marketing Officer

What the role entails – Key accountabilities/ responsibilities

Marketing Management:

1. Marketing Plan and Strategy: Creating the strategy for the different markets in the region aligned with the Business goals of the region
2. Achievement of Strategic Milestones: This involves achieving specific goals outlined in the marketing business plan.
3. Revenue Growth: Achieving revenue growth targets.
4. Competition mapping: Tracking competition activities and advising on inputs for  product management to achieve profit and loss (P&L) targets.
5. Network marketing: working with Sales teams to ensure network expansion and growth of existing network.
6. Budget Adherence: Ensuring that the actual marketing budget aligns with the planned budget.
7. Community Contribution: Relationship building and working with Key Opinion Leaders (KOLs) to gain external recognition.
8. National Campaigns: Implementing high-impact national marketing campaigns on ground.
9. Recruitment and Training: Overseeing the recruitment, training, and development of marketing and sales employees
10. Marketing/Media Mix: Developing the marketing/media mix for campaigns and innovative contact paths for reaching consumers.
11. Campaign Metrics: Achieving campaign-level brand and customer metrics.
12. Partnerships: Identifying and developing partnership opportunities for the main brand and leading strategy, planning, and communication for new and existing associations.
13. Retail Marketing: Defining Key Result Areas for retail marketing, which could include objectives related to brand hygiene, launching new campaigns, and organizing events or campaigns.

These responsibilities and objectives reflect the comprehensive role of a marketing manager in overseeing various aspects of marketing, brand management, and communications within an organization, as well as the importance of strategic planning, measurement, and employee development.

What we are looking for in you

• Knowledge of all product offerings of MHL and close competitors
• Ability to develop and manage marketing and campaigns
• Team-leading and stakeholder management capabilities
• Analytical Skills
• Healthcare industry expertise

What we promise to you

A strong growth prospective

Role Demands (travel)

Travelling Involved

Location

Open to relocate

Requirement

Essential

Desirable

 Education

Bachelors in Marketing/ Communications/ related disciplines from a reputed University

MBA-marketing is preferable

 Experience

Min 12+ years of total work experience in Marketing

6 years’ experience in a leadership position in Pharma/ Diagnostics industry

 Stakeholder    interfaces

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