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<p><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="color:#222222">To plan, lead and direct an effective Marketing function comprising advertising, media relations, marketing campaigns and related support and logistics activities, to create consumer awareness and demand, and to ensure that the corporate identity reflects the Organization’s strategy and supports its position in the market.</span></span></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Working with</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Chief Marketing Officer</span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">What the role entails – Key accountabilities/ responsibilities</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Marketing Management:</span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Marketing Plan and Strategy: Creating the strategy for the different markets in the region aligned with the Business goals of the region </span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Achievement of Strategic Milestones: This involves achieving specific goals outlined in the marketing business plan.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Revenue Growth: Achieving revenue growth targets.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Competition mapping: Tracking competition activities and advising on inputs for product management to achieve profit and loss (P&L) targets.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Network marketing: working with Sales teams to ensure network expansion and growth of existing network.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Budget Adherence: Ensuring that the actual marketing budget aligns with the planned budget.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Community Contribution: Relationship building and working with Key Opinion Leaders (KOLs) to gain external recognition.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">National Campaigns: Implementing high-impact national marketing campaigns on ground.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Recruitment and Training: Overseeing the recruitment, training, and development of marketing and sales employees</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Marketing/Media Mix: Developing the marketing/media mix for campaigns and innovative contact paths for reaching consumers.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Campaign Metrics: Achieving campaign-level brand and customer metrics.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Partnerships: Identifying and developing partnership opportunities for the main brand and leading strategy, planning, and communication for new and existing associations.</span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Retail Marketing: Defining Key Result Areas for retail marketing, which could include objectives related to brand hygiene, launching new campaigns, and organizing events or campaigns.</span></span></span></li>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">These responsibilities and objectives reflect the comprehensive role of a marketing manager in overseeing various aspects of marketing, brand management, and communications within an organization, as well as the importance of strategic planning, measurement, and employee development.</span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">What we are looking for in you</span></b></span></span></span></p>
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<li class="MsoNoSpacing"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Knowledge of all product offerings of MHL and close competitors</span></span></li>
<li class="MsoNoSpacing"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Ability to develop and manage marketing and campaigns</span></span></li>
<li class="MsoNoSpacing"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Team-leading and stakeholder management capabilities</span></span></li>
<li class="MsoNoSpacing"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Analytical Skills</span></span></li>
<li class="MsoNoSpacing"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Healthcare industry expertise</span></span></li>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">What we promise to you</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">A strong growth prospective</span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Role Demands (travel)</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span style="color:black">Travelling Involved</span></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Location</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Open to relocate</span></span></span></p>
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<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Requirement</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Essential</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Desirable</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black"> Education</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="color:black">Bachelors in Marketing/ Communications/ related disciplines from a reputed University</span></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="color:black">MBA-marketing is preferable</span></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black"> Experience</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="color:black">Min 12+ years of total work experience in Marketing</span></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="color:black">6 years’ experience in a leadership position in Pharma/ Diagnostics industry</span></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span style="color:black"> Stakeholder interfaces</span></b></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span style="color:black">All Departments in Metropolis</span></span></span></span></p>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span style="color:black">All Departments in Metropolis</span></span></span></span></p>
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