<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><u>Head - Marketing Operations and Communications</u></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">We&rsquo;re looking for someone who can take charge of our day-to-day marketing communications, someone who is hands-on, and comfortable managing multiple projects simultaneously. This role is all about ensuring that marketing is run integrated and smoothly across digital and offline markets. Play a key role in ensuring that all marketing initiatives are managed smoothly and on-time.</span></span></span></p> <p style="text-align:justify; margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Key Responsibilities:</span></span></span></p> <ul> <li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Oversee and manage all marketing communications across digital, offline and social media channels, ensuring seamless and timely execution.</span></span></span></li> </ul> <ul> <li style="text-align:justify; margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Complete ownership of day-to-day communications, including push notifications, WhatsApp marketing, emailers, and pop-ups, ensuring they align with business objectives and are timely.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Plan and execute monthly promotional communications, including start-of-month and end-of-month campaigns, collaborating with teams and agencies to ensure timely and impactful delivery.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Manage communication for product categories, Loans, Insurance, Credit Cards, ensuring messaging is tailored and effective across different customer segments.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Manage customer testimonial programs and oversee the operational side of referral programs to enhance engagement and trust.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Manage social media communications for offers, festivals, and product promotions, ensuring tactical execution that drives customer engagement.</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Continuously assess content performance across campaigns, realign expectations and KPIs where necessary to ensure timely delivery and quality execution.</span></span></span></li> </ul> <div style="margin-bottom:11px"><span style="font-family: Aptos, sans-serif; font-size: 12pt; text-align: justify;">We are looking for:</span></div> <div style="margin-bottom:11px"> <ul> <li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">12-15 years of experience in marketing communications, preferably someone who has worked in fintech, financial services, or fast-paced environments.</span></span></span></li> </ul> <ul> <li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Someone proven to be very strong operationally &mdash; good with planning, timelines, follow-ups, and execution.</span></span></span></li> <li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Ability to work on multiple campaigns simultaneously without losing track.</span></span></span></li> <li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Bachelor&rsquo;s degree is a must. MBA is good to have but not compulsory.</span></span></span></li> <li style="text-align:justify; margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Most importantly, someone who is proactive, dependable, and can get things done without needing handholding.</span></span></span></li> </ul> </div> <ul> </ul>