Head - Marketing Operations and Communications

We’re looking for someone who can take charge of our day-to-day marketing communications, someone who is hands-on, and comfortable managing multiple projects simultaneously. This role is all about ensuring that marketing is run integrated and smoothly across digital and offline markets. Play a key role in ensuring that all marketing initiatives are managed smoothly and on-time.

Key Responsibilities:

• Oversee and manage all marketing communications across digital, offline and social media channels, ensuring seamless and timely execution.

• Complete ownership of day-to-day communications, including push notifications, WhatsApp marketing, emailers, and pop-ups, ensuring they align with business objectives and are timely.
• Plan and execute monthly promotional communications, including start-of-month and end-of-month campaigns, collaborating with teams and agencies to ensure timely and impactful delivery.
• Manage communication for product categories, Loans, Insurance, Credit Cards, ensuring messaging is tailored and effective across different customer segments.
• Manage customer testimonial programs and oversee the operational side of referral programs to enhance engagement and trust.
• Manage social media communications for offers, festivals, and product promotions, ensuring tactical execution that drives customer engagement.
• Continuously assess content performance across campaigns, realign expectations and KPIs where necessary to ensure timely delivery and quality execution.