Marketing Associate

Company Overview

Forward Finance is a fast-growing financial services company focused on building innovative and customer-centric lending solutions. We are committed to simplifying access to credit through technology-driven processes, strategic partnerships, and a strong customer-first approach. As we continue to expand our presence in the financial ecosystem, we are looking for passionate and driven professionals to join us in shaping the future of finance.

Job Summary

We are looking for a creative, performance-driven, and digitally savvy Marketing Associate to become the first marketing hire for Forward Finance as we launch and scale our Non-Banking Financial Company (NBFC) brand. This role requires end-to-end ownership of marketing initiatives—from strategy to execution—and close collaboration with founders and external agency partners, including SEO and performance agencies. The ideal candidate combines creativity and analytics with a startup mindset to build a strong digital presence and brand.

Responsibilities

• Develop and implement SEO, GEO, and AI-driven optimization strategies to improve website visibility, traffic, and search rankings.
• Enhance user experience (UX) across digital platforms to improve engagement and conversions.
• Create, write, and manage high-quality content including blogs, articles, social media content, and ghost-written thought leadership pieces.
• Plan and execute digital marketing campaigns across multiple online channels.
• Manage and grow the Company’s LinkedIn and Instagram presence through content planning, campaign execution, and audience engagement.
• Design marketing creatives, presentations, and brand assets using Adobe tools and Canva.
• Collaborate with internal teams to align marketing initiatives with business objectives.
• Monitor performance metrics and provide insights to improve campaign effectiveness and brand reach.
• Take end-to-end ownership of the marketing function and execution roadmap.
• Manage and coordinate with external agencies, including SEO and digital partners.
• Scale founder thought leadership across LinkedIn and other relevant platforms.
• Drive User-Generated Content (UGC) and influencer engagement initiatives.
• Create goal-led, education-first content across channels.
• Manage online community engagement and brand reputation.
• Define, track, and report brand marketing metrics and campaign performance.

Qualifications

• 4 to 7 years of experience in digital marketing or content marketing.
• Strong understanding of SEO, GEO, and AI-driven content optimization strategies.
• Knowledge of user experience (UX) principles and digital engagement practices.
• Excellent content writing, editing, and ghostwriting abilities.
• Hands-on experience with social media management, particularly on LinkedIn and Instagram.
• Proficiency in short-form video editing tools.
• Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Strong analytical mindset with the ability to track and optimize performance.
• Creative thinker with strong communication and execution skills.

Preferred Skills

• Strong working knowledge of AI tools for content creation, research, productivity, and marketing automation (mandatory).
• Experience in fintech, NBFC, banking, or financial services is preferred.
• Startup mindset with the ability to work independently and build processes from scratch.

Experience

• 4 to 7 years of relevant experience in digital marketing or content marketing.

Environment

• The role will be based in Mumbai, India, and may involve working closely with founders and external partners in a fast-paced, startup environment.

Salary

• Not specified.

Growth Opportunities

• Join Forward Finance at an exciting stage as our first marketing hire and play a pivotal role in launching and building the brand of a technology-driven NBFC. You'll work directly with the founders, own impactful initiatives end-to-end, experiment with modern AI-powered marketing, and have the opportunity to shape the company's long-term marketing strategy and growth.

Benefits

• Not specified.