Head of Marketing – Elevé Diamonds

Company Overview

Elevé Diamonds is building one of India’s most distinctive lab-grown diamond jewellery brands. Born from the house of Tibarumal Jewels—a name with over a century of heritage, craftsmanship and trust—Elevé combines the warmth of a family jeweller with the ambition and sophistication of a modern luxury house. The brand operates six stores across two states, with several more in the pipeline, and has positioned itself uniquely in the market by focusing on bridal, occasion, and statement jewellery.

Job Summary

The Head of Marketing will lead Elevé’s brand and growth agenda through its next stage of expansion. This role blends creative vision, analytical rigor, commercial understanding, and team leadership to shape how customers engage with the brand across digital and retail channels. The primary mandate is to build a differentiated premium brand, drive customer acquisition and retention, increase retail footfall, and establish marketing systems to support expansion.

Responsibilities

• Lead Marketing Strategy: Build and execute Elevé’s annual marketing strategy across brand, digital, footfall, and revenue growth.
• Market Expansion: Support Elevé’s expansion into new markets by identifying attractive segments and growth opportunities while developing positioning strategies.
• Brand Development: Shape and evolve Elevé’s premium brand identity, ensuring clear differentiation in the luxury jewellery landscape.
• Campaign Management: Oversee full-funnel marketing campaigns across various channels, ensuring integration and measurable outcomes in customer acquisition.
• Digital and Performance Marketing: Head efforts across SEO, SEM, social media, and digital partnerships to enhance Elevé’s online presence.
• Customer Engagement: Develop in-store programs and experiences that enhance retail interactions and deepen customer relationships.

Qualifications

• Educational Background: Degree in Marketing, Business, or a related field; MBA preferred.
• Experience: Significant marketing leadership experience in jewellery, luxury, fashion, or premium retail.
• Skills:
  • Expertise in integrated marketing strategies across digital and retail.
  • Proficiency in customer acquisition, performance marketing, and CRM.
  • Strong analytical skills combined with creative thinking.
  • Ability to lead and manage cross-functional teams and external partners.
  • High-level communication and stakeholder management abilities.

Preferred Skills

• Experience in brand building within the luxury market.
• Familiarity with data-driven marketing techniques and tools.
• Previous experience in managing a marketing team.

Experience

• At least 8-10 years of experience in a marketing leadership role, particularly within consumer-facing categories.

Environment

The position is based in Hyderabad, requiring travel as per business needs. The work environment will involve both in-office and on-field responsibilities.

Growth Opportunities

Opportunities to build a nationally recognized brand and significantly influence Elevé’s market presence while leading a high-performing marketing team.

Benefits

• Comprehensive health insurance.
• Paid leave and work-life balance policies.
• Opportunities for professional development and training within the industry.