Lifecycle Revenue & Retention Lead

Company Overview

Thrillophilia is India's largest curated travel experiences marketplace serving over 2 million travellers annually, achieving over Rs. 500 crores in revenue. The company operates with a team of 200+, energized by a founder-led culture and an aggressive scaling strategy across domestic and international multi-day tours.

Job Summary

The Lifecycle Revenue & Retention Lead is a pivotal role, not merely focused on CRM or campaign scheduling, but rather on maximizing customer lifetime value. This position aims to enhance repeat bookings, reactivation, referrals, and dormant user recovery through effective lifecycle marketing strategies. The ideal candidate should be analytical, consumer-focused, and adept at creating automated customer journeys.

Responsibilities

• Customer Retention & Repeat Revenue: Own the growth of repeat customers across various travel categories, enhancing repeat bookings, customer lifetime value (LTV), and retention rates.
• Reactivation & Dormant User Recovery: Develop systems to engage inactive users, dormant customers, and abandoned leads using personalized journeys and targeted recommendations.
• Referral & Loyalty Systems: Manage referral programs and loyalty journeys to boost long-term customer value and repeat behavior.
• Lifecycle Automation & Segmentation: Build and optimize automated customer journeys across multiple communication channels including WhatsApp, email, push notifications, and SMS.
• Experimentation & Customer Intelligence: Continuously experiment with messaging and offers to analyze user behavior patterns, churn reasons, and reactivation incentives.

Qualifications

• Experience: 5-9 years in retention marketing, lifecycle marketing, CRM growth, or customer engagement.
• Technical Skills:
  • Hands-on experience with CleverTap or MoEngage.
  • Proficient in cohort analysis, segmentation, and behavioral triggers.
  • Experience in automation flows for WhatsApp, email, push, and SMS.
  • Deep analytical skills and ability to act on data insights rapidly.
• Soft Skills: Combination of analytical and creative thinking, with a strong understanding of customer psychology.
• Preferred Experiences: Background in travel, e-commerce, fintech, marketplaces, or consumer internet.

Preferred Skills

• Experience in building referral or loyalty systems.
• SQL or data querying skills for self-service cohort analysis.
• Familiarity with Google Analytics 4 (GA4), Mixpanel, Amplitude, or Looker Studio.
• Understanding of AI personalization tools in lifecycle marketing.

Experience

Minimum 5 to 9 years of relevant experience in retention marketing and customer engagement strategies.

Environment

• Location: Gurgaon – Work From Office
• Team Structure: Work within a high-ownership team including 1 CRM Operations Executive and 1 Lifecycle Automation Specialist, alongside shared analytics support.

Salary

CTC: Rs. 30 Lakhs + ESOPs + Performance-Linked Bonus

Growth Opportunities

The role offers meaningful equity participation in a fast-scaling travel platform and directly influences key metrics such as repeat revenue and customer lifetime value.

Benefits

• Performance-linked bonuses tied to revenue metrics.
• Equity opportunities through Employee Stock Ownership Plans (ESOPs).