Head – Demand
Company Overview
Not specified.
Job Summary
We are looking for a seasoned business leader to head the Demand function for a technology-enabled B2B marketplace business operating in the fresh produce ecosystem. This is a high-impact commercial leadership role responsible for driving buyer acquisition, revenue growth, marketplace liquidity, and overall business performance across multiple markets.
Responsibilities
- Own the end-to-end Demand business across assigned markets.
- Drive buyer acquisition, retention, and marketplace liquidity.
- Own revenue, profitability, and overall P&L for the business.
- Drive credit management, collections, and working capital discipline.
- Build relationships with wholesalers, traders, and key marketplace participants.
- Lead regional business teams and drive execution excellence.
- Expand business across existing and new markets.
- Partner with Operations, Supply, Finance, and Product teams.
- Track buyer productivity, collections, revenue, and profitability.
Qualifications
- 10–15+ years in B2B commercial sales, business development, or business leadership.
- Experience managing high-volume buyer ecosystems, channel businesses, or marketplaces.
- Strong ownership of revenue, P&L, credit, and collections.
- Comfortable with extensive on-ground travel.
- Experience leading large cross-functional teams.
- Strong commercial acumen and business-building mindset.
Preferred Skills
- Background in AgriTech, Fresh Produce, FMCG Distribution, Food & Beverage, Commodities, Rural Commerce, or Marketplace Businesses.
- Experience with Large Channel Sales Organizations.
Experience
10–15+ years of relevant experience in B2B commercial roles, preferably with a focus on demand management and marketplace dynamics.
Environment
Not specified.
Salary
Not specified.
Growth Opportunities
Not specified.
Benefits
Not specified.
