SolarSquare Digital Copywriter (CRM & Performance Marketing)

Company Overview

SolarSquare is India's most trusted and fastest-growing residential solar company. We bring trust, transparency, financing, and best-in-class after-sales service to every homeowner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100,000 homes to go solar by 2027.

Job Summary

We are seeking a Digital Copywriter who can create high-performing copy across both Customer Relationship Management (CRM) and performance marketing channels. Your work will directly influence customer acquisition, conversion, and retention, as you collaborate closely with various teams to craft messaging that is creative, customer-centric, and data-driven.

Responsibilities

• Write compelling copy across WhatsApp, SMS, push notifications, and in-app messaging.
• Create high-converting copy and scripts for Meta and YouTube ads, landing pages, and other digital acquisition campaigns.
• Develop lifecycle communication for onboarding, lead nurturing, referral, and reactivation journeys.
• Write ad headlines, primary text, video scripts, and landing page copy to improve campaign performance.
• Collaborate with marketing teams to translate customer insights into effective messaging for various audience segments.
• Continuously optimize copy through A/B testing and performance analysis.
• Ensure all communication is clear, concise, on-brand, and aligned with UX and compliance requirements.
• Maintain and evolve SolarSquare's tone of voice across digital channels.

Qualifications

• 2–5 years of copywriting experience in CRM, performance marketing, or digital marketing.
• Strong portfolio demonstrating successful lifecycle and acquisition campaigns.
• Excellent writing, editing, and proofreading skills in English and Hindi.
• Experience writing for WhatsApp, Meta ads, YouTube, and other digital channels.
• Understanding of customer journeys, consumer psychology, and direct-response copywriting.
• Familiarity with A/B testing and performance metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and Cost per Lead (CPL).
• Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills

• Experience in digital marketing metrics and analytics tools.
• Strong research skills to understand target audience behaviors.

Experience

• Minimum 2–5 years of relevant experience in copywriting, particularly in CRM and performance marketing.

Environment

This role is expected to be in a collaborative and fast-paced work environment, likely within an office setting or hybrid structure, enabling you to work closely with various teams.

Salary

Salary details are not specified.

Growth Opportunities

Potential for career advancement by contributing to impactful campaigns in a rapidly growing sector.

Benefits

• Opportunity to shape consumer narratives in one of India's fastest-growing sectors.
• A mission-driven environment that combines creativity with measurable business impact.
• Exposure to high-scale CRM and performance marketing campaigns.
• Collaborative, growth-focused culture with ample room for experimentation and innovation.