D2C Lead

Company Overview

Company details are not specified.

Job Summary

We are seeking a strategic and execution-focused D2C Lead to drive the growth of our Direct-to-Consumer (D2C) business. The ideal candidate will own the end-to-end D2C channel, including website performance, customer acquisition, conversion optimization, retention, merchandising, and revenue growth. This role requires a blend of commercial acumen, analytical thinking, and cross-functional collaboration to scale a high-growth consumer brand.

Responsibilities

• D2C Business Growth

  • Own the overall P&L and growth strategy for the D2C business.
  • Develop and execute strategies to drive website traffic, conversions, revenue, and customer lifetime value.
  • Monitor key business metrics and identify growth opportunities.

• Website & E-commerce Management

  • Manage the D2C website to ensure an exceptional customer experience.
  • Optimize website performance, user journeys, product merchandising, and conversion funnels.
  • Coordinate with Product, Design, and Tech teams to implement website enhancements.

• Customer Acquisition & Retention

  • Work closely with the Performance Marketing team to drive customer acquisition at optimal Customer Acquisition Cost (CAC).
  • Develop retention strategies through CRM, email marketing, SMS, WhatsApp, loyalty programs, and subscription initiatives.
  • Improve repeat purchase rates and customer lifetime value (LTV).

• Merchandising & Commercial Planning

  • Plan product launches, promotions, pricing strategies, and seasonal campaigns.
  • Optimize inventory visibility and product assortment in collaboration with Supply Chain and Category teams.
  • Ensure smooth execution of sales campaigns and promotional activities.

• Data & Analytics

  • Analyze business performance using Google Analytics, Shopify dashboards, and other Business Intelligence (BI) tools.
  • Track KPIs including Revenue, Conversion Rate, Average Order Value (AOV), CAC, Return on Ad Spend (ROAS), LTV, Repeat Purchase Rate, and Customer Retention.
  • Prepare weekly and monthly business reports with actionable insights.

• Cross-functional Collaboration

  • Partner with Marketing, Brand, Creative, Operations, Finance, Customer Experience, and Technology teams.
  • Coordinate with external agencies and platform partners to achieve business objectives.

Qualifications

• Technical Skills & Knowledge

  • Strong understanding of D2C and e-commerce business models.
  • Hands-on experience with Shopify or similar e-commerce platforms.
  • Knowledge of Google Analytics (GA4), Shopify Analytics, and BI/reporting tools.
  • Strong commercial, analytical, and problem-solving skills.

• Soft Skills

  • Experience working closely with Performance Marketing, CRM, and Product teams.
  • Excellent stakeholder management and project management abilities.
  • Strong communication and leadership skills.

• Educational Qualifications

  • Bachelor's degree in Business, Marketing, E-commerce, or a related field.
  • MBA is preferred.

Preferred Skills

• Experience in D2C, consumer brands, beauty & personal care, FMCG, lifestyle, or retail is highly preferred.
• Experience managing high-growth consumer businesses and scaling online revenue.

Experience

• 6-10 years of relevant experience in D2C and e-commerce environments.

Environment

• This position is based in Mumbai and is a Full-Time role.

Salary

Salary details are not specified.

Growth Opportunities

• Opportunity to build and scale a high-growth D2C brand from the ground up.
• Work directly with founders and senior leadership.
• Ownership of key business decisions and growth initiatives.
• Collaborative, entrepreneurial, and fast-paced work culture.
• Competitive compensation and excellent career growth opportunities.

Benefits

Benefits are not specified.