Growth - Associate Director

Company Overview

Company information not provided.

Job Summary

The Growth - Associate Director will play a key role in driving customer retention, lead generation, and conversion strategies. This position focuses on optimizing customer engagement across multiple channels to enhance customer lifetime value and promote organic growth through data-driven decision making.

Responsibilities

• Customer Retention (Multi-Channel)

  • Design and execute comprehensive retention strategies across email marketing, SMS, WhatsApp, and customer success touchpoints.
  • Develop and manage customer lifecycle campaigns to increase repeat purchases and customer lifetime value.
  • Create and optimize loyalty programs and customer engagement initiatives.
  • Implement win-back campaigns for dormant customers and churn prevention strategies.
  • Coordinate with customer success teams to create seamless retention experiences.
  • A/B test retention messaging, timing, and channel mix for optimal engagement.

• Lead Generation & Optimization

  • Analyze website user behavior to identify and optimize key lead generation touchpoints.
  • Implement comprehensive data collection strategies across all customer interactions.
  • Design and deploy lead magnets, content offers, and value exchanges throughout the customer journey.
  • Optimize website conversion points including forms, pop-ups, exit-intent captures, and progressive profiling.
  • Create systematic approaches to capture visitor information at various engagement levels.
  • Develop referral programs and advocacy initiatives to generate organic leads.
  • Implement behavioral triggers and smart data collection based on user actions.

• Leads to Store Visit Conversion

  • Develop sophisticated customer segmentation and cohort analysis to identify high-potential store visit candidates.
  • Create targeted campaigns that drive qualified online leads to physical store locations.
  • Design personalized customer journeys that bridge digital engagement with in-store experiences.
  • Implement location-based messaging and inventory-driven store visit campaigns.
  • Develop appointment booking and consultation request systems.
  • Create incentive structures and promotional strategies to encourage store visits.
  • Track and optimize online-to-offline conversion funnels.

• Data Strategy & Analytics

  • Build comprehensive customer data collection and management systems.
  • Develop advanced segmentation models based on behavior, preferences, and purchase patterns.
  • Create cohort analysis frameworks to understand customer lifecycle patterns.
  • Implement predictive modeling to identify customers most likely to visit stores or make repeat purchases.
  • Design attribution systems to track multi-touchpoint customer journeys.
  • Generate actionable insights from customer data to inform strategy decisions.
  • Maintain data hygiene and ensure compliance with privacy regulations.

Qualifications

• Educational Qualifications:

  • Bachelor’s degree in Marketing, Data Science, Business, or a related field.

• Experience:

  • 4-6 years of experience in growth marketing, Customer Relationship Management (CRM), or customer lifecycle management.
  • Strong experience with customer segmentation and cohort analysis.
  • Proficiency in analytics tools (Google Analytics, Mixpanel, Amplitude, etc.).
  • Experience with CRM systems and customer data platforms (CDP).
  • Knowledge of website optimization and conversion rate optimization (CRO).

Preferred Skills

• Experience in retail or e-commerce, preferably in the furniture/mattress industry.
• Knowledge of omnichannel customer journey mapping.
• Experience with loyalty program management.
• Familiarity with customer success and retention best practices.
• Experience with A/B testing and statistical analysis.

Experience

• Minimum of 4-6 years in relevant fields as specified above.

Environment

Work setting and location information not provided.

Salary

Salary details not provided.

Growth Opportunities

Opportunities for career advancement not specified.

Benefits

Benefits offered by the company not specified.