Business Development Manager – Architects, Interior Designers & Corporate

Company Overview

The Sleep Company, founded in 2019, is India’s fastest-growing comfort-tech brand transforming the way people sleep, sit, and relax. It features proprietary SmartGRID technology, India’s first and only patented sleep innovation, delivering science-backed comfort that intelligently adapts to the body for optimal softness and support. With over 1 million customers, a 4.9-star Google rating, and a retail footprint of 157+ stores across India, the brand is widely recognized and trusted. Its products, including mattresses and recliners, are endorsed by well-known personalities who prioritize quality comfort and restful sleep. Supported by a team of 1500+ employees and certified as a Great Place to Work, The Sleep Company focuses on building better products, a strong culture, and an improved way of living.

Job Summary

The Business Development Manager – Architects, Interior Designers & Corporate will drive B2B business growth by developing and managing relationships with the Architect and Interior Design (AID) community as well as Corporate and Institutional clients. This role involves identifying new projects and business opportunities, generating qualified leads, building relationships with key decision-makers, presenting The Sleep Company’s products and solutions, and managing the sales cycle from lead generation to order closure and payment realization.

Responsibilities

• Develop and maintain strong relationships with Architects, Interior Designers, Design Studios, and Project Consultants.
• Build a robust network of new Architects and Interior Designers within the assigned territory.
• Identify upcoming residential, commercial, hospitality, office, healthcare, and institutional projects.
• Understand project requirements and identify opportunities for mattresses, chairs, recliners, sofas, desks, workstations, and other Sleep Company products.
• Conduct regular meetings, presentations, and product demonstrations for Architects and Interior Designers.
• Generate project leads through market visits, networking, references, events, and industry associations.
• Develop and maintain an Architect/Interior Designer database with regular engagement of key accounts.
• Track projects from initial design/specification stages through procurement and final execution.
• Ensure The Sleep Company products are specified, shortlisted, and included in project requirements wherever relevant.
• Coordinate with internal teams for samples, quotations, product specifications, commercial proposals, and order execution.

Qualifications

• Proven ability to develop and maintain relationships with Architects, Interior Designers, and Corporate clients.
• Strong understanding of B2B sales cycles and project-based selling.
• Excellent communication, presentation, and negotiation skills.
• Ability to identify and convert business opportunities in diverse sectors such as residential, commercial, hospitality, healthcare, and institutional.
• Proficiency in managing multiple stakeholders including Project Consultants, Corporate Procurement Heads, Facility Managers, Admin Heads, HR/Workplace Teams, and Developers.
• Strong organizational skills to maintain databases and track project progress.
• Educational qualifications typically expected include a Bachelor’s degree in Business, Marketing, Architecture, Interior Design, or related fields.

Preferred Skills

• Experience with comfort-tech or furniture industry products.
• Familiarity with corporate procurement processes and institutional sales.
• Networking skills within industry associations and event participation.
• Ability to deliver product demonstrations and technical presentations effectively.

Experience

• Experience in business development or sales roles focused on Architects, Interior Designers, and Corporate clients.
• Proven track record of generating leads, managing sales cycles, and closing orders in B2B environments.
• Experience working with diverse project types including residential, commercial, hospitality, office, healthcare, and institutional sectors.

Environment

• The role involves regular market visits and face-to-face meetings with clients and stakeholders.
• Likely a hybrid or field-based role requiring travel within the assigned territory to meet clients and attend industry events.
• Coordination with internal teams for product and sales support.