Content Creator – Hibiscus Monkey
Company Overview
Hibiscus Monkey is a body-care brand dedicated to redefining skincare beyond the face. The brand focuses on creating problem-solution oriented, naturally derived, and dermatologist-tested products for the body, scalp, and hair. Starting with its flagship product, HM Love Hair Oil, inspired by a family hair-oil recipe, Hibiscus Monkey has expanded into a diverse range of body and hair-care products. The company emphasizes natural ingredients, quality, and innovative storytelling to connect with its consumers.
Job Summary
The Content Creator at Hibiscus Monkey will be responsible for developing engaging and innovative content across social media and digital platforms. This role aims to enhance the brand’s online presence by creating compelling visual and video content that aligns with the brand’s identity and marketing objectives. The ideal candidate will work closely with the marketing team to bring the brand’s stories, products, and campaigns to life, fostering increased engagement and brand awareness.
Responsibilities
- Ideate and produce engaging content for Instagram and other social media platforms, including Reels, short-form videos, static posts, and stories.
- Develop creative content concepts centered around products, consumer problems, trends, education, and brand storytelling.
- Shoot, edit, and produce short-form video content, demonstrating a strong understanding of social media content dynamics.
- Collaborate with marketing and creative teams to translate campaign goals into relevant and impactful content.
- Stay updated on social media trends, emerging formats, creators, and content styles to identify new opportunities for the brand.
- Experiment with different hooks, formats, and storytelling techniques to optimize content engagement and performance.
- Support product launches, campaigns, and other brand initiatives through tailored content creation.
- Maintain a consistent visual and tonal identity across all social media channels to reinforce brand recognition.
Qualifications
- 1–3 years of experience in content creation, social media management, or a similar role.
- Strong understanding of Instagram, Reels, and short-form video content.
- Excellent storytelling and creative thinking skills.
- Proficiency in shooting and editing content independently.
- Strong visual sense with attention to detail.
- Hands-on, proactive, and passionate about building content for a growing consumer brand.
- Educational qualifications: Relevant degree or diploma in Digital Media, Content Creation, Marketing, or related fields.
- Knowledge of social media analytics and content performance metrics.
Preferred Skills
- Prior experience working with beauty, personal care, wellness, or D2C brands.
- Familiarity with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or mobile editing apps.
- Ability to adapt content styles to different platforms and audiences.
- Knowledge of current social media algorithms and best practices.
- Creative mindset with a keen eye for aesthetics and branding.
Experience
- 1 to 3 years of hands-on experience in content creation, social media content development, or digital marketing.
- Experience working independently on content projects from ideation to execution.
- Experience in shooting and editing videos for social media platforms.
Environment
- Location: Lower Parel, Mumbai.
- Work Schedule: Monday to Friday.
- Work setting involves a dynamic, creative environment with collaboration between marketing and creative teams.
- The role may involve shooting and editing content both indoors and outdoors, requiring flexibility and adaptability.
Salary
Not specified.
GrowthOpportunities
Not specified.
Benefits
Not specified.
