Role-Brand Manager- Sorrentina 
Honestly Italian Private Limited aims to be the country’s first food platform that brings together digitalfirst brands, experiences and retail destinations that will influence and shape the narrative around 
food amongst India’s most discerning consumers. The company is led by Ms Avni Biyani who had 
earlier conceived and operated Foodhall, the country’s leading gourmet food retail chain and Ms. 
Ashni Biyani, former Managing Director, Future Consumer Limited. Over a period of ten years, Avni 
built a strong team of professionals who helped Foodhall emerge among the leading luxury businesses 
in the country, while Ashni created Rs 3100+ crore fully integrated FMCG business with over 21 brands 
across food and HPC. 
Sorrentina, the company's first brand, was launched earlier this year. Best known for its namesake 
restaurant in Mumbai, Sorrentina now offers a range of fresh and packaged food products and FMCG 
range available through multiple digital platforms, marketplaces, its own D2C platform sorentina.in 
and leading modern trade and gourmet stores in India. Built as a digital-first brand, Sorrentina is led 
by a team with deep experience and expertise in gourmet food, digital content, and commerce. The 
company’s second brand, Soul Chef will deliver innovative, healthy, and flavorful range of pantry 
essentials and will be launched in the next financial year. A third brand offering a range of snacking 
and munching options is under conceptualization. 
Along with these brands, the company is also launching a chain of retail stores targeting young, 
gourmet food lovers in Delhi NCR, Mumbai and Bangalore. Designed as an interactive space for food 
connoisseurs that offer epicurean treats for cooking, eating and entertaining, these stores will be filled 
with with better-made, new-to-market products and new-age brands. The store is being designed 
from the lens of a smartphone user and orders placed on digital platforms will be fulfilled through a 
same-day home delivery network. The stores will also be supported by a state-of-the-art commissary 
that are being set up in the three cities.
HIPL is backed by Think9 Consumer Technologies, a venture-backed, digital-first brand development 
platform formed by experienced entrepreneurs, marquee investors, and industry professionals who 
have expertise and experience in building some of the most popular brands in the country.
WHAT YOU’LL BE DOING?
 Lead Brand marketing initiatives, campaigns, content calendar, social media, influencer 
marketing to maximize reach
 Monitor market trends, research consumer markets and competitors’ activities to highlight 
opportunities and key issues
 Responsible for 360 degree Marketing such as Digital Marketing, Social Media, Content, 
Offline activation, Pop ups, GT/MT etc
 Own and drive social media presence for the brand
 Point of sale content for online platforms, offline platforms and events
 Identify and execute events for Pop-ups and other brand promotion activities
 Creation of marketing calendars and segmenting the budget across campaigns and channels
 Initiating Community building to drive brand desire and consumer loyalty 
 Ensure brand message is strong and consistent across all channels and marketing efforts
 Manage the development of selected integrated brand communication and develops 
communication material for exploitation across a number of channels – Emailers, WhatsApp 
etc.
 Translate brand strategies into brand plans, brand positioning and go-to-market execution 
plans
 Analyzing and researching consumer markets, monitoring market trends and identifying 
potential areas to expand, based upon consumer needs and spending habits
WHAT YOU’LL BRING TO THE TEAM?
 4-7 years of experience working for a D2C/ Food/ FMCG brand
 Understanding of brand marketing and communication 
 Expertise in online and offline marketing
 Strong organizational, critical thinking, and communications skills
 Good attention to detail and the ability to prioritize in a fast-paced environment
 Ability to multi task
WHY WORK WITH US:
 You will be part of our founding team and get your hands dirty in the 0-1 stage of building a 
D2C brand.
 You will work with a solid set of people from diverse backgrounds.
 You will independently lead projects and have ownership of your deliverables.
 You will be pushed out of your comfort zone and watch your learning curve spike.