Job Overview:
We are seeking a skilled and enthusiastic Performance Marketing Manager to join our dynamic team. You will play a crucial role in executing and optimizing performance marketing campaigns across various digital channels, supporting the overall marketing strategy and driving impactful results. This position requires a strong understanding of performance marketing principles, practical experience with key digital platforms, and a keen eye for data-driven optimization.

 

Responsibilities:
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Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) under the guidance of the Growth Lead
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Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.
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Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.
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Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.
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Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.
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Assist in developing campaign reports and presenting key findings to stakeholders.
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Stay updated on the latest industry trends, emerging technologies, and platform updates within the performance marketing landscape.
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Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.

 

Qualifications:
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4+ years of experience in performance marketing, with a strong understanding of campaign management and optimization across key platforms like Google Ads, YouTube Ads, and Meta Ads.
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Experience working with Google Analytics and other web analytics tools to track and analyze campaign performance.
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Proficient in MS Excel for data analysis, creating dashboards, and generating insights.
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Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
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Excellent organizational skills with the ability to manage multiple projects and deadlines effectively.
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Strong communication skills, both written and verbal, with the ability to present data and insights clearly and concisely.

 

Bonus Points:
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Experience working with affiliate marketing programs.
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Familiarity with data visualization tools like Google Data Studio or Tableau.
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Knowledge of digital marketing regulations and best practices
Benefits:
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Competitive salary
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Health and wellness programs
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Professional development opportunities
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Collaborative and vibrant work environment