Job Description
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><u><span style="font-size:10.0pt"><span style="line-height:107%">Head of D2C</span></span></u></b></span></span></span></p>
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<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%">As the Head of D2C Website Operations for our footwear startup brand, you will be responsible for overseeing the end-to-end management of our online platform (built on Shopify). You will play a pivotal role in shaping our digital presence, optimizing user experience, and driving revenue growth through strategic initiatives.</span></span></span></span></span></p>
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<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Key Responsibilities:</span></span></b></span></span></span></p>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Website Strategy:</span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"> Develop and execute a comprehensive website strategy aligned with business objectives, focusing on driving traffic, enhancing user engagement, and maximizing conversion rates.</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Website Management</span></span></b><span style="font-size:10.0pt"><span style="line-height:107%">: Oversee all aspects of website operations, including content management, product merchandising, site performance optimization, and user experience enhancements.</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Product Assortment Planning:</span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"> Collaborate with product development and marketing teams to curate and showcase product assortments that resonate with target audiences and drive sales.</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Digital Marketing:</span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"> Lead the piece on digital marketing (including, but not limited to performance marketing campaigns) to integrate marketing campaigns, promotions, and initiatives into the website, ensuring a cohesive brand experience and maximizing ROI.</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Customer Experience Enhancement</span></span></b><span style="font-size:10.0pt"><span style="line-height:107%">: Champion initiatives to enhance the overall customer experience, including personalized recommendations, user-generated content integration, and responsive customer service.</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Analytics and Reporting:</span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"> Utilize web analytics tools to monitor website performance, track key metrics, analyse user behaviour, and identify opportunities for improvement and optimization.</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Revenue Generation</span></span></b><span style="font-size:10.0pt"><span style="line-height:107%">: Develop and implement strategies to drive profitable revenue growth through the website, including upselling, cross-selling, subscription programs, and strategic partnerships.</span></span></span></span></span></li>
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<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%">Qualifications:</span></span></b></span></span></span></p>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%">Demonstrated ability (3+ years) to drive profitable revenue growth through D2C website channel and optimize conversion rates, preferably within the fashion or footwear industry.</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%">Excellent communication, leadership, and collaboration skills.</span></span></span></span></span></li>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%">Creative thinker with a passion for innovation and continuous improvement. </span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%">An inherent knack for customer delight, product and performance marketing across touchpoints</span></span></span></span></span></li>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%">Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities.</span></span></span></span></span></li>
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