<h3><strong>Role Objective</strong></h3> <p>Lead the overall marketing function with strong focus on&nbsp;<strong>digital growth, brand positioning, and business expansion</strong>&nbsp;across airport and city outlets. The role requires a strategic, data-driven marketer who can manage multiple brands and support new launches.</p> <hr /> <h3><strong>Key Responsibilities</strong></h3> <p><strong>Brand &amp; Strategy</strong></p> <ul> <li> <p>Create integrated marketing strategies for airports &amp; city outlets.</p> </li> <li> <p>Strengthen brand storytelling and visibility across channels.</p> </li> </ul> <p><strong>Digital Marketing</strong></p> <ul> <li> <p>Own social media, paid ads, SEO/SEM, website &amp; ORM.</p> </li> <li> <p>Run campaigns focused on product quality, innovation &amp; experience.</p> </li> </ul> <p><strong>Business Growth</strong></p> <ul> <li> <p>Support new outlet and product launches.</p> </li> <li> <p>Drive customer engagement and B2B lead generation (corporate &amp; airport).</p> </li> </ul> <p><strong>Partnerships</strong></p> <ul> <li> <p>Build relationships with airport authorities, concessionaires &amp; corporates.</p> </li> <li> <p>Represent the brand at industry forums/events.</p> </li> </ul> <p><strong>Agency &amp; Creative Management</strong></p> <ul> <li> <p>Manage creative, digital &amp; PR agencies.</p> </li> <li> <p>Ensure timely, high-quality branding and launch assets.</p> </li> </ul> <p><strong>Leadership &amp; Budgeting</strong></p> <ul> <li> <p>Manage a small marketing team.</p> </li> <li> <p>Control budgets and ensure ROI.</p> </li> </ul> <hr /> <h3><strong>Ideal Candidate Profile</strong></h3> <ul> <li> <p>MBA preferred; graduate in Marketing / Business / Hospitality.</p> </li> <li> <p><strong>2&ndash;4 years in F&amp;B / QSR / multi-outlet retail brands.</strong></p> </li> <li> <p>Strong digital marketing exposure.</p> </li> <li> <p>Understanding of airport retail &amp; catering businesses.</p> </li> <li> <p>Hands-on with Google Ads, Meta, Analytics, CRM &amp; automation tools.</p> </li> <li> <p>Strong stakeholder management and multitasking skills.</p> </li> </ul> <hr /> <h3><strong>KPIs</strong></h3> <p>&nbsp;</p> <ul> <li> <p>Brand visibility &amp; digital growth.</p> </li> <li> <p>Customer engagement.</p> </li> <li> <p>Lead generation for expansion.</p> </li> <li> <p>ROI on campaigns.</p> </li> <li> <p>Creative output quality &amp; timelines.</p> </li> <li> <p>Team effectiveness.</p> </li> </ul>