Role Objective

Lead the overall marketing function with strong focus on digital growth, brand positioning, and business expansion across airport and city outlets. The role requires a strategic, data-driven marketer who can manage multiple brands and support new launches.

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Key Responsibilities

Brand & Strategy

• Create integrated marketing strategies for airports & city outlets.

• Strengthen brand storytelling and visibility across channels.

Digital Marketing

• Own social media, paid ads, SEO/SEM, website & ORM.

• Run campaigns focused on product quality, innovation & experience.

Business Growth

• Support new outlet and product launches.

• Drive customer engagement and B2B lead generation (corporate & airport).

Partnerships

• Build relationships with airport authorities, concessionaires & corporates.

• Represent the brand at industry forums/events.

Agency & Creative Management

• Manage creative, digital & PR agencies.

• Ensure timely, high-quality branding and launch assets.

Leadership & Budgeting

• Manage a small marketing team.

• Control budgets and ensure ROI.

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Ideal Candidate Profile

• MBA preferred; graduate in Marketing / Business / Hospitality.

• 2–4 years in F&B / QSR / multi-outlet retail brands.

• Strong digital marketing exposure.

• Understanding of airport retail & catering businesses.

• Hands-on with Google Ads, Meta, Analytics, CRM & automation tools.

• Strong stakeholder management and multitasking skills.

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KPIs

 

• Brand visibility & digital growth.

• Customer engagement.

• Lead generation for expansion.

• ROI on campaigns.

• Creative output quality & timelines.

• Team effectiveness.