Performance Marketing Manager

Company Overview

Bizzy Bix is a fast-growing consumer brand under Think9 Consumer, focused on building a strong omnichannel presence across its own direct-to-consumer (D2C) platform as well as leading marketplaces such as Amazon, Flipkart, Blinkit, Instamart, Zepto, and others. The company is committed to disrupting market norms and creating a significant cultural impact through its innovative products.

Job Summary

The Performance Marketing Manager will be responsible for developing and executing comprehensive performance marketing strategies that enhance customer acquisition and drive profitable growth across both D2C and marketplace channels. This position requires a data-driven professional who can effectively manage advertising budgets and optimize marketing campaigns to achieve key performance indicators.

Responsibilities

• D2C Performance Marketing:

  • Own customer acquisition strategies across platforms such as Meta, Google, and YouTube.
  • Plan, execute, and optimize marketing campaigns focused on revenue growth and profitability.
  • Drive key performance metrics including Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Marketing Efficiency Ratio (MER), Cost Per Action (CPA), Lifetime Value (LTV), and conversion rates.
  • Manage comprehensive marketing campaigns encompassing awareness, consideration, conversion, and retention.
  • Execute remarketing and audience segmentation strategies to maximize customer lifetime value.
  • Collaborate with CRM and retention teams to enhance repeat purchases.

• Marketplace Performance Marketing:

  • Oversee advertising across Amazon Ads, Flipkart Ads, and Quick Commerce platforms (e.g., Blinkit, Zepto, Instamart).
  • Optimize various ad formats including Sponsored Products, Sponsored Brands, Sponsored Display, and marketplace promotions.
  • Improve organic rankings through effective keyword optimization and advertising strategies.
  • Drive sales growth while maintaining advertising efficiency metrics (ACOS, TACOS, and ROAS).
  • Work with marketplace account management teams to boost visibility and campaign performance.

• Media Planning & Growth:

  • Develop monthly and quarterly media plans aligned with business goals.
  • Allocate budgets across platforms to maximize return on investment (ROI).
  • Identify new customer acquisition opportunities and potential growth channels.
  • Conduct A/B testing to evaluate new audiences, creatives, and campaign strategies.
  • Collaborate with creative teams to produce high-performing ad creatives.

• Website & Conversion Optimization:

  • Enhance website conversion rates through landing page optimizations.
  • Partner with product and technology teams to improve site performance.
  • Analyze customer journeys to identify and reduce funnel drop-offs.
  • Monitor attribution models and optimize the conversion funnel.

• Analytics & Reporting:

  • Track daily marketing KPIs and create actionable dashboards.
  • Analyze campaign performance using tools such as Google Analytics 4, Meta Ads Manager, Google Ads, Amazon Ads Console, and other analytics tools.
  • Generate insights and recommendations to enhance marketing efficiency.
  • Present weekly and monthly business reviews to leadership.

Qualifications

• 5 to 8 years of experience in Performance Marketing.
• Mandatory experience managing both D2C websites and Marketplace Performance Marketing.
• Proven track record working with consumer brands, particularly D2C brands, FMCG, beauty, personal care, food, nutrition, or lifestyle brands.
• Strong hands-on expertise in Meta Ads, Google Ads, Google Analytics 4, and Amazon Ads.
• Experience managing digital marketing budgets ranging from ₹50 lakhs to ₹5+ crores annually.
• Strong understanding of attribution, analytics, conversion rate optimization (CRO), and customer acquisition strategies.
• Adaptability to thrive in a fast-paced startup environment.
• Excellent analytical, problem-solving, and communication skills.

Preferred Skills

• Familiarity with advanced marketing analytics tools and software.
• Knowledge of machine learning applications in marketing strategies.
• Experience in content marketing and SEO strategies.

Experience

5 to 8 years of relevant experience, specifically in Performance Marketing with a focus on D2C and marketplace channels.

Environment

This role is based in India and may involve a hybrid work schedule, combining both remote work and in-office expectations in a fast-paced startup environment.

Salary

• Estimated compensation of ₹50,000+ per month, commensurate with experience and skills.

Growth Opportunities

The position offers potential career advancement within the company as Bizzy Bix expands its operations and marketing efforts.

Benefits

• Comprehensive health insurance.
• Paid leave and flexible work arrangements.
• Employee discounts on brand products.
• Opportunities for professional development and training.