Qapita is an Equity Management SaaS startup based out of Singapore, Indonesia and India. Qapita’s vision is to enable holders of equity (founders/ investors/ employees) unlock the power of ownership. Qapita’s equity management solutions seeks to help startups and listed companies in the design, digital administration, valuation and compliances across the spectrum of equity compensation. Qapita’s marketplace solutions seek to facilitate liquidity to equity holders via structured liquidity programs and secondary transactions. Qapita is the clear market leader in equity management in India and SEA. The group currently serves 2,200+ customers across 20 countries and manages equity worth $13 billion and impacts ~300,000+ equity owners. Qapita plans to leverage its platform to enter the US market as well. Qapita is a Series A funded company backed by marquee institutions and angel investors. Job Description: Qapita is looking for a Head of Marketing with prior experience working in B2B SaaS startups based in Chennai/ Bangalore/ Pune to drive all Marketing initiatives at Qapita globally – more specifically for the US GTM. The role would involve: • Define the overall Marketing Strategy for the group aligned with the business objectives and the group’s global expansion plans. • Play an integral role in the US GTM and creating a strong inbound funnel. • Planning and executing end to end organization’s marketing efforts including website (SEO/SEM), Performance Marketing, Social Media, Campaigns, Product Marketing, Events, PR etc. working closely with the internal team and third party agencies • Design and roll-out frequent communication like newsletters, social media posts, program updates, campaign reports and blog posts. Co-ordinate with partners, agencies and internal team to curate, refine and publish content of all forms. • Execute Product Marketing campaigns working closely with product and sales teams. • Manage a community of startups, service providers and other partners, generate valueadds for each participant positioning Qapita product features • Increase visibility of Qapita group and build a brand among startups and partners Job Requirements: • Educational Background – Graduate/ Post Graduate Degree. • 6 - 10 years of proven work experience in marketing leadership roles in SaaS Startups with a focus on US markets. • Background in performance marketing across prior roles – with demonstrated ability to create an inbound funnel. • Prior experiences of working with marketing automation tools and applications such as HubSpot, Mailchimp, LinkedIn, Google Ads etc. • Ability to build and lead teams and take ownership of org-wide marketing OKRs. • Ability to collaborate across functions including Product, Sales, Demand Generation and the leadership to achieve tangible results. • Strong sense of ownership, ability to operate independently to deliver results and bias for action