<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Offline Expansion </b></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities:</b></span></span></span></p> <ul> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Market Research:</b> Conduct thorough market research to identify potential offline expansion opportunities, including target markets, competitor analysis, and consumer preferences.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Offline Strategy Development:</b> Develop a comprehensive offline expansion strategy that aligns with the brand&#39;s objectives and ensures a consistent brand image across all offline touchpoints.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Location Selection:</b> Identify and assess potential retail locations, considering factors such as foot traffic, demographics, and market potential.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Store Setup:</b> Oversee the setup and design of physical stores and pop-up shops, ensuring they reflect the brand&#39;s aesthetic and values.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Supplier and Partner Management:</b> Collaborate with suppliers, distributors, and potential retail partners to negotiate favorable terms, manage inventory, and ensure timely product availability.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Visual Merchandising:</b> Create visually appealing displays and layouts that showcase our clothing collections and enhance the overall in-store shopping experience.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Marketing and Promotion:</b> Plan and execute marketing campaigns, events, and promotions to drive foot traffic to offline locations and boost sales.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Inventory Management:</b> Monitor and manage inventory levels to optimize stock turnover and prevent overstock or shortages.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Customer Engagement:</b> Train and manage retail staff to provide excellent customer service and create a memorable shopping experience for customers.</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Sales Analysis:</b> Track and analyze offline sales data to measure the effectiveness of strategies and make data-driven decisions for improvements.</span></span></span></li> </ul>