Financial & Commercial Leadership: ○ P&L Management: Own and deliver the complete Profit & Loss for the business, driving revenue growth, optimizing costs, and maximizing overall profitability. ○ Pricing Strategy: Develop and execute a data-driven pricing strategy to optimize value across all sales channels, ensuring sustainable margins and competitive advantage. ○ Driving Margin & Cost Efficiency: Implement rigorous processes for profitability analysis and cost management across the entire value chain, from sourcing to market. ○ Commercial Planning & Forecasting: Lead the annual and 5-year business planning cycles, creating cross-functional strategies and tactics to drive category and brand growth. ● Supply Chain & Operations Excellence: ○ S&OP Cycle: Establish and lead a comprehensive Sales and Operations Planning (S&OP) process to align demand and supply, improve forecasting accuracy, and foster collaboration across all departments. ○ Supplier Management & Engagement: Take a strategic approach to managing international brand suppliers, ensuring a seamless flow of products and leveraging collaborative relationships to optimize the supply chain network for resilience and flexibility. ● Channel & Customer Development: ○ Distributor Management: Lead Joint UP Business Planning (JUBP) with key track primary and secondary sales, and drive shared growth objectives. ○ Omni-channel Strategy: Develop and execute a winning strategy across our diverse portfolio of sales channels, including Modern Trade, General Trade, Chain Retail Businesses, HORECA, Travel Retail, E-commerce, Internet Resellers, and Direct sales through our own website via appointed dark stores.● Strategic Alliances & Brand Stewardship: ○ International Partner Management: Act as the primary liaison between the local market and the international brand owner. Your role is to build trust, provide data-driven insights on market performance, and secure buy-in on local growth strategies while meticulously protecting the brand's global integrity. ○ Stakeholder Engagement: Effectively manage the expectations and objectives of both the international brand owner and the local Business Principals, translating strategic goals into actionable plans for the local team. ● Marketing & Brand Ownership: ○ A&P Budget Management: As the ultimate budget owner, you will be accountable for the strategic utilization and Return on Investment (ROI) of the Advertising and Promotion (A&P) budget. You will guide the dedicated trade marketing resource to maximize brand visibility and sales velocity. ○ Trade Marketing Oversight: Direct the trade marketing team to create a compelling value proposition for trade partners, ensuring our products are preferred over competitors' and secure prime shelf space. ● Leadership & People Management: ○ Team Management: Lead, mentor, and guide a high-performing team, fostering a culture of ownership and continuous improvement to ensure alignment and achievement of business targets. ○ Executive Partnership: Partner closely with the Business Principals and C-suite executives, providing them with clear and data-driven insights on business performance and strategic growth initiatives to drive alignment and decision-making.