Director - SEO | Scrabble & Jigsaw
Posted on June 2, 2025
Job Description
<p><b>Job Description: Director of SEO.</b></p>
<p>If you have ambition, we have the opportunity!</p>
<p>Join us on our mission to transform global student mobility across multiple brands at Adventum</p>
<p>Student Living (ASL)—including UniScholars, UniCreds, and UniAcco, with more on the horizon.</p>
<p>We’re hiring a seasoned SEO & Content Marketing Leader to spearhead our organic growth</p>
<p>initiatives and scale our global impact. If you thrive in high-growth environments and are eager</p>
<p>to shape the future of student mobility, we want to hear from you.</p>
<p>As the Head of SEO & Content Marketing, you’ll be at the forefront of driving sustainable,</p>
<p>high-impact growth. This is a high-ownership role where your strategies will directly influence</p>
<p>business expansion and brand visibility across the globe.</p>
<p>Key Responsibilities</p>
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<p>●</p>
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<p>Design and implement end-to-end SEO and content strategies across ASL brands to</p>
<p>drive exponential organic growth.</p>
<p>Own and optimise all aspects of on-page and off-page SEO that drive traffic and, in turn,</p>
<p>business.</p>
<p>Define, monitor, and report on SEO KPIs and OKRs aligned with business objectives.</p>
<p>Build, lead, and mentor a high-performing SEO and content team.</p>
<p>Collaborate cross-functionally with marketing, product, and business teams to drive</p>
<p>execution.</p>
<p>Stay ahead of SEO trends, algorithm updates, and emerging best practices—especially</p>
<p>those relevant to student mobility and marketplace platforms.</p>
<p>What We’re Looking For</p>
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<p>8–12 years of proven experience in scaling SEO and content-driven growth—preferably</p>
<p>in EdTech, real estate, travel, or marketplace sectors.</p>
<p>Deep expertise in keyword research, competitor analysis, A/B testing, and technical</p>
<p>SEO.</p>
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<p>Proficiency with tools like SEMRush, Ahrefs, Google Search Console, and HubSpot.</p>
<p>A growth mindset, entrepreneurial spirit, and a hands-on, execution-first approach.●</p>
<p>The ability to blend creative content strategy with data-driven insights, especially for a</p>
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<p>Gen Z audience.</p>
<p>Comfortable operating in a fast-paced, iterative environment with a test-and-learn</p>
<p>mindset.</p>
<p>Why ASL?</p>
<p>At ASL, we’re not just building businesses—we’re shaping experiences that empower student</p>
<p>mobility worldwide. If you’re passionate about making a difference and want to play a pivotal</p>
<p>role in our next phase of growth, this is your stage.</p>