Social Media Manager

Company Overview

At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organizers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief.
Website: www.cuminco.com
Instagram: Cumin Co. Instagram

Job Summary

We are looking for a creative and strategic Social Media Manager with a strong background in Influencer Marketing to join our growing Direct-to-Consumer (D2C) brand. This role will focus on building, managing, and scaling influencer-led campaigns while ensuring a strong social media presence and engagement across platforms.

Responsibilities

• Manage the brand’s official social media handles, ensuring timely, engaging, and on-brand content.
• Plan and execute influencer campaigns across Instagram, YouTube, and emerging platforms to drive brand awareness and conversions.
• Negotiate collaborations, partnerships, and contracts with influencers and agencies.
• Track, analyze, and report on campaign performance (engagement, reach, ROI).
• Collaborate with internal teams (Content, Marketing, Design) to ensure consistent messaging and creative output.
• Stay updated on social media trends, new tools, and influencer ecosystem developments.

Qualifications

• 3–6 years of experience in Social Media Management, with a strong focus on Influencer Marketing (preferably in a D2C/consumer brand).
• Strong network or experience in working with influencers, agencies, and creator communities.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of social media analytics and campaign measurement.
• Creative mindset with the ability to identify trends and craft engaging narratives.
• Knowledge of paid campaigns on social platforms is a plus.

Preferred Skills

• Experience with emerging social media platforms and influencers.
• Strong project management skills.
• Ability to work independently as well as in a team.

Experience

3–6 years of experience in social media and influencer marketing.

Environment

This role is based in Gurugram and is a full-time position. The company promotes a warm, driven, and collaborative team culture.

Salary

Not specified.

Growth Opportunities

Part of a high-impact ownership role on Cumin Co.’s flagship channel, with opportunities to influence product, design, and content strategy within a fast-growing, values-led D2C brand.

Benefits

• Opportunity to be part of the founding team at Cumin Co.
• A collaborative and creative work environment.
• Chance to shape the $5B Indian kitchenware market through impactful campaigns.

Apply Now

If you're passionate about building intuitive digital journeys and believe good design belongs in every kitchen, send your resume to careers@cuminco.com.