About the Company
We are a fast-growing consumer technology company building a digital commerce platform that enables customers to discover and purchase a wide range of products and services through a seamless online experience.
About the Role
We are looking for a D2C Lead role to lead the overall commerce business, with ownership across revenue, P&L, category growth, marketplace expansion, and commercial strategy.
The ideal candidate will be an entrepreneurial commerce leader who has experience scaling categories, building partnerships, driving demand, and managing business performance in a high-growth environment.
Key Responsibilities
- Commerce Strategy & P&L: Own the overall business P&L and develop strategies to drive revenue, margins, profitability, and sustainable growth.
- Category Expansion: Identify new category opportunities, build category strategies, expand assortment, and optimize the product portfolio based on customer demand and market trends.
- Marketplace & Partner Growth: Build and manage relationships with brands, suppliers, vendors, and strategic partners to strengthen the marketplace and expand the supply ecosystem.
- Revenue & Growth: Identify and execute growth levers across pricing, promotions, assortment, merchandising, customer acquisition, and retention to improve overall business performance.
- Commercial Operations: Work closely with supply, operations, marketing, product, and finance teams to improve inventory planning, fulfillment, pricing, and overall commercial efficiency.
- Data & Analytics: Track key business metrics including GMV, revenue, margins, conversion, repeat purchases, CAC, and LTV; use data to identify opportunities and improve decision-making.
- Business Planning: Build annual/quarterly business plans, forecasts, category targets, and growth roadmaps while continuously monitoring performance against goals.
- Team Leadership: Build and lead a high-performing commerce/category team, creating a culture of ownership, experimentation, and execution.
- Cross-functional Leadership: Partner closely with senior stakeholders across Product, Marketing, Operations, Finance, and Technology to drive business outcomes.
What We're Looking For
- 5–10 years of experience in e-commerce, marketplaces, D2C, digital commerce, or related businesses.
- Experience owning or significantly contributing to P&L and driving revenue and profitability.
- Strong experience in category management, category expansion, assortment, pricing, and merchandising.
- Demonstrated ability to build or scale a category/business from an early stage.
- Experience managing vendors, suppliers, brands, or strategic commercial partnerships.
- Strong understanding of marketplace and digital commerce ecosystems.
- Exposure to customer acquisition, demand generation, performance marketing, or growth initiatives.
- Strong analytical and commercial mindset with the ability to translate data into business decisions.
- Experience working in high-growth/startup environments with significant ownership and ambiguity.
- Strong stakeholder management and team leadership capabilities.
- Bachelor's degree required; MBA or equivalent qualification preferred.
Preferred
- Experience scaling a D2C, marketplace, consumer internet, or digital-first business.
- Experience launching new categories or entering new markets.
- Exposure to marketplaces, Q-commerce, D2C, or omnichannel commerce.
- Strong understanding of customer behavior, digital acquisition, and retention.
- Experience working directly with founders or senior leadership in a high-growth environment.
