Quick Commerce Executive – Performance Marketing

Company Overview

Bazana Foods is a dynamic company operating within the fast-moving consumer goods (FMCG) industry, renowned for its innovative snack products and epic brand presence. The company fosters a vibrant, growth-oriented culture focused on delivering exceptional consumer experiences and expanding its footprint across digital platforms.

Job Summary

The Quick Commerce Executive – Performance Marketing is a growth-driven role responsible for managing and scaling the company's performance marketing efforts across leading quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket. The role involves optimizing platform presence, executing targeted ad campaigns, and driving sales growth through strategic promotional activities. This position directly contributes to the organization’s goal of increasing visibility, sales, and market share in the quick commerce segment.

Responsibilities

• Manage and enhance brand presence across all quick commerce platforms, ensuring optimal visibility and availability.
• Coordinate with platform teams to ensure accurate listings, product availability, and visibility enhancements.
• Plan, execute, and optimize in-app advertising campaigns, including sponsored listings, search ads, and promotional placements.
• Monitor and analyze key performance metrics such as Return on Ad Spend (ROAS), Cost Per Click (CPC), and conversion rates to maximize campaign effectiveness.
• Drive growth initiatives through platform events, promotional bundles, and strategic promotional campaigns.
• Track daily sales figures, advertising spends, and city-level performance metrics to inform decision-making.
• Share weekly performance insights with relevant teams and collaborate with supply chain teams on demand planning based on campaign results.

Qualifications

• Proven experience with at least one quick commerce ad dashboard (e.g., Blinkit, Zepto, Swiggy Instamart, BigBasket).
• Strong understanding of performance marketing metrics, including ROAS, CPC, CTR, and conversion rates.
• Proficiency in data analysis and campaign optimization.
• Excellent organizational and coordination skills.
• Strong Excel and Google Sheets skills for data tracking and reporting.
• Ability to thrive in a fast-paced, high-ownership environment.
• Educational qualification: Bachelor’s degree in Marketing, Business Administration, or related field.
• FMCG or high-velocity category experience is a plus.

Preferred Skills

• Experience working with multiple quick commerce platforms and ad dashboards.
• Knowledge of promotional strategies and platform-specific event marketing.
• Ability to analyze large datasets and derive actionable insights.
• Strong communication and collaboration skills.
• Familiarity with digital marketing tools and analytics platforms.

Experience

• Minimum 2-4 years of experience in performance marketing, preferably within FMCG, e-commerce, or quick commerce sectors.
• Demonstrated success in managing digital ad campaigns and driving measurable growth.

Environment

This role is based in Turbhe, Navi Mumbai, and involves working in a fast-paced, target-driven environment. The position may require coordination with cross-functional teams, including supply chain and platform partners. The work setting is primarily in-office, with a focus on digital campaign management and performance analysis.

Salary

Not specified

GrowthOpportunities

Opportunities for career advancement include senior performance marketing roles, digital marketing manager positions, or strategic roles within the company’s marketing and sales divisions.

Benefits

Not specified