<div>Be part of a growing brand that values innovation and data-driven decisions. Enjoy hands-on<br /> learning, cross-functional collaboration, and an opportunity to make a significant impact in<br /> D2C. , enhancing customer retention, and maximizing ROI across various digital platforms.<br /> The ideal candidate has a strong background in scaling D2C brands, managing substantial<br /> budgets, and leading high-performing teams.</div> <div>&nbsp;</div> <div>Department: Marketing<br /> Key Responsibilities:<br /> 1. Performance Marketing Strategy:<br /> ○ Develop and own the overall performance marketing strategy to drive<br /> traffic, revenue growth, and customer acquisition.<br /> ○ Implement best practices for scaling paid media campaigns across<br /> platforms like Google Ads, Facebook Ads, Instagram, TikTok, YouTube,<br /> and emerging channels.<br /> ○ Focus on optimizing for Customer Acquisition Cost (CAC), Lifetime<br /> Value (LTV), and Return on Ad Spend (ROAS).<br /> 2. Campaign Management &amp; Optimization:<br /> ○ Lead the end-to-end execution of digital marketing campaigns,<br /> including planning, budgeting, execution, and performance analysis.<br /> ○ Continuously optimize campaign performance through A/B testing,<br /> creative iterations, audience targeting, and bid adjustments.<br /> ○ Collaborate with creative teams to develop high-converting ad creatives<br /> and landing pages.</div> <div>&nbsp;</div> <div>3. Data Analysis &amp; Reporting:<br /> ○ Analyze campaign performance data and customer behavior metrics to<br /> identify trends and opportunities.<br /> ○ Create detailed performance reports, providing actionable insights and<br /> recommendations to senior leadership.<br /> ○ Use predictive analytics to forecast performance outcomes and guide<br /> budget allocation.</div> <div>&nbsp;</div> <div>4. Customer Journey &amp; Funnel Optimization:<br /> ○ Work closely with UX teams to optimize the customer journey from<br /> acquisition to conversion.<br /> ○ Focus on increasing conversion rates through landing page<br /> optimization, checkout processes, and post-purchase experiences.<br /> ○ Develop and execute retargeting strategies to re-engage customers<br /> and drive repeat purchases.<br /> 5. Technology &amp; Tools:<br /> ○ Leverage advanced marketing tools and platforms, such as Google<br /> Analytics, Shopify, WebEngage, GoKwik, KwikPass and CRM systems,<br /> to enhance campaign effectiveness.</div> <div>&nbsp;</div> <div>Qualifications:<br /> ● Masters degree in Marketing, Business, Data Analytics, or a related field; MBA<br /> preferred.<br /> ● 7+ years of experience in performance marketing, specifically within a D2C or<br /> e-commerce environment.<br /> ● Demonstrated success in scaling paid media budgets and achieving<br /> aggressive growth targets.<br /> ● Deep expertise in key performance marketing platforms (Google Ads,<br /> Facebook/Meta Ads, etc.).<br /> ● Strong analytical skills with experience in data-driven decision-making and<br /> ROI-focused marketing.<br /> ● Experience with tools like Google Analytics, Excel (pivot tables, v-lookups),<br /> and marketing automation platforms.<br /> ● Exceptional leadership and team management abilities.<br /> What We Offer:<br /> ● Competitive salary and performance-based incentives.<br /> ● Comprehensive benefits, including health insurance, &amp; hybrid work<br /> ● The chance to make a significant impact on a growing brand.</div>