● Specific focus on managing Google & Bing Ads to drive conversions ● Work with the tech team to implement conversion tracking systems. ● Coordinate with affiliate marketing teams of leading brands in cybersecurity space ● Collaborate on landing page optimization to improve conversion rates ● Report on campaign performance and ROI. ● Leverage Meta and native Ads to support project ROAS goals ● Study and capture emerging market trends in digital advertising and use them to our advantage ● Work with design and branding teams on promotional assets