Creative Lead

Company Overview

Optima is a forward-thinking organization focused on harnessing innovative media strategies and creative outputs to amplify brand presence and drive engagement.

Job Summary

The Creative Lead will serve as Optima's one-person media arm, overseeing all creative outputs from inception to delivery. This role is critical in maintaining the brand's voice and setting the standard for quality and creativity across various media types, including video, advertisements, and content for Mission 47.

Responsibilities

• Own the Creative Output: Lead the production and execution of videos, ads, and infotainment, ensuring high-quality standards are met throughout all projects.
• Hands-On Shipping: Actively engage in the production process while efficiently utilizing agencies to accelerate timelines.
• Set and Maintain the Editorial Register: Establish the visual style, copy standards, and aesthetic guidelines to maintain brand consistency across all mediums.
• Manage Social Presence: Oversee Optima's social media voice and content, ensuring alignment with the overall brand messaging and aesthetics.
• Collaborate with Growth PM: Work closely with the Growth Product Manager on critical surfaces that drive customer acquisition and activation.

Qualifications

• Experience: Minimum of 4 years in delivering creative work from start to finish at reputable consumer brands, freelance studios, or respected in-house teams.
• Proven Track Record: Experience in producing work that has exceeded expectations and influenced market perception, including memorable launch videos or innovative campaigns.
• Versatility in Production: Proficiency in both traditional editorial work and AI-driven creative processes, understanding when to apply each method.
• Outcome-Focused: A strong emphasis on results driven by taste and creativity over historical pedigree.

Preferred Skills

• A unique and untraditional background that showcases exceptional creative insights and capabilities.
• Familiarity with current trends in media production and social engagement strategies.

Experience

A demonstrated history of producing impactful creative work that resonates with audiences, with 4+ years of applicable experience.

Environment

This role will entail flexible working arrangements, with the expectation that the candidate is comfortable with both independent and collaborative project environments.

Salary

Salary details are currently unspecified.

Growth Opportunities

Potential for career advancement within Optima as the company expands its media and creative strategies.

Benefits

Information regarding employee benefits is currently unspecified.