Owning end-to-end digital demand generation across Google, LinkedIn, and paid social to consistently deliver MQLs, SQLs, and demo pipeline while optimizing CPL and CAC.

Building and scaling website-led conversion funnels through CRO, SEO, landing page optimization, UI/UX improvements, and outcome-driven product journeys.

Setting up and managing CRM, automation, and nurturing workflows including lead scoring, segmentation, drip campaigns, and attribution across the full funnel.

Driving content and social growth by planning campaign messaging, content calendars, and GTM-aligned storytelling across LinkedIn, blogs, case studies, and email.

Ensuring strong funnel visibility and performance tracking through dashboards, analytics, and reporting across traffic, conversions, pipeline, and ROI metrics.

Supporting marketplace and ecosystem-led growth by optimizing SaaS listings and generating incremental qualified pipeline through partner channels.