Growth Marketing Manager | Scrabble
Posted on February 6, 2026
Job Description
<p data-end="276" data-start="106">Owning end-to-end digital demand generation across Google, LinkedIn, and paid social to consistently deliver MQLs, SQLs, and demo pipeline while optimizing CPL and CAC.</p>
<p data-end="433" data-start="278">Building and scaling website-led conversion funnels through CRO, SEO, landing page optimization, UI/UX improvements, and outcome-driven product journeys.</p>
<p data-end="595" data-start="435">Setting up and managing CRM, automation, and nurturing workflows including lead scoring, segmentation, drip campaigns, and attribution across the full funnel.</p>
<p data-end="761" data-start="597">Driving content and social growth by planning campaign messaging, content calendars, and GTM-aligned storytelling across LinkedIn, blogs, case studies, and email.</p>
<p data-end="924" data-start="763">Ensuring strong funnel visibility and performance tracking through dashboards, analytics, and reporting across traffic, conversions, pipeline, and ROI metrics.</p>
<p data-end="1073" data-is-last-node="" data-is-only-node="" data-start="926">Supporting marketplace and ecosystem-led growth by optimizing SaaS listings and generating incremental qualified pipeline through partner channels.</p>