Building and implementing brand strategy.

● Develop a comprehensive brand identity and ensure brand guidelines are adhered to across the company.

● Build an in-house creative crack team.

● Develop and implement website design & content, product merchandizing & content.

● Lead communication strategy for all initiatives and social media.

● Brand custodian for behaviours, tone of voice and visual identity.

● Lead advertising creative planning and delivery.

● Plan and execute brand & influencer campaigns to grow awareness and organic traffic.

● Manage shoots to create website and advertising assets.