Watertec is currently seeking a Topline Commercial Controller to join our growing finance team and co-pilot the growth plans of the organization.<br /> The role will be responsible as a business partner to Sales and Marketing functions and who guides business on all key commercial strategy decisions including right resource allocation with clear view of RoI of resources deployed.<br /> The ideal candidate will be an experienced finance leader, who understands how to drive sales growth through right investments in a financially prudent manner while maintaining relationships at all levels in sales and marketing with excellent communication and leadership skills.<br /> Responsibilities<br /> •<br /> Co-pilot decision making on Commercial Strategy: [Gross & Net Revenue, Trade spends, Marketing Spends and Sales force overheads]<br /> o<br /> Planning and controlling Trade spends, Marketing Spends and Sales force overheads with right mix of working / non-working spend ratio and on the most effective drivers<br /> o<br /> Market scanning of competition products and recommend decision for timely commercial/financial decision making interventions<br /> o<br /> Provide actionable recommendations basis insights from data (internal and external) and market information for driving brand performance at channel and geography level include RoI assessment of Trade spends, Marketing Spends and Sales force overheads<br /> o<br /> Build and provide dashboards on topline performance to key stakeholders<br /> o<br /> Actively contribute to formulation of business cases for new projects in Sales, marketing and medical sales<br /> o<br /> Review and play active role in designing and monitoring of field incentive structure and targets<br /> •<br /> Drive Annual / periodic Forecasts and planning cycles for Net Sales, trade spends, marketing spends and sales force overheads<br /> o<br /> Provide annual and periodic forecast for with high accuracy % (+95%); for Net Sales, it covers forecast of channel and key customer level brand sales; for marketing at brand and nature of spend level and for sales force costs the forecast cover FTE count and total costs<br /> •<br /> Cost Management and Financial closing :<br /> o<br /> Identify and drive efficiencies in all spend domains under scope viz., discounts, marketing, sales force costs and COGS for CP/Sanitaryware<br /> o<br /> Close monitoring of actual spends vs plans and analyzing variances and doing course corrections