Brand Manager

Company Overview

Company information is not provided.

Job Summary

The Brand Manager will be responsible for developing and executing strategies to enhance brand equity and drive market share in the FMCG (Fast-Moving Consumer Goods) sector. This role is crucial in understanding consumer trends, managing brand positioning, and collaborating with cross-functional teams to achieve organizational goals.

Responsibilities

• Develop and implement brand strategies that align with overall company objectives.
• Conduct market research to identify trends and consumer insights, guiding brand positioning and development.
• Collaborate with marketing, sales, and product development teams to ensure cohesive execution of brand strategies.
• Manage brand budgets and oversee marketing campaigns to drive brand awareness and growth.
• Monitor and analyze brand performance metrics to assess the effectiveness of marketing initiatives.
• Build and maintain strong relationships with stakeholders, including retailers and advertising partners.

Qualifications

• Bachelor's degree in Business Administration or related field; MBA from a Tier 1 institution is required.
• 4-8 years of experience in brand management, specifically within the FMCG or consumer industry.
• Proven track record of managing successful brand strategies and marketing campaigns.
• Strong analytical skills to interpret data and consumer insights.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.

Preferred Skills

• Experience with digital marketing and social media strategies.
• Familiarity with market analytics tools and software.
• Creativity and innovative thinking in brand development and marketing.

Experience

• A minimum of 4-8 years in brand management or related roles within the FMCG sector.

Environment

Work setting and environment specifics are not provided.

Salary

• Salary package range is approximately 35-45 Lakh INR per annum.

Growth Opportunities

Career advancement opportunities within the company are not specified.

Benefits

Benefits information is not provided.