<p dir="ltr"><strong><u>About the Role:</u></strong></p> <p dir="ltr">As the Head of Demand Gen/Growth, you will be responsible for the strategy and execution of marketing programs to capture and nurture prospects.&nbsp;These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing, and optimizing the use of our own website as a lead generation channel. The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies.&nbsp;<br /> &nbsp;</p> <p dir="ltr">This individual will own all aspects of demand generation marketing, working closely with members of the leadership, sales, and marketing teams. This is a great opportunity for candidates who want to work in a fast-paced collaborative environment, make a big impact and win as a team to scale a growing business.</p> <ul> <li dir="ltr">Develop and execute demand generation initiatives to drive new PriceLabs leads and nurture our existing database of leads</li> <li dir="ltr">Own budget, and metrics and foster an understanding of our efforts through great internal reporting and sharing of results.&nbsp;</li> <li dir="ltr">Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps</li> <li dir="ltr">Improve the efficiency and effectiveness of our marketing system to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database</li> <li dir="ltr">Penetrate our target geos and segments with the right mix of targeted marketing and ABM programs in partnership with Sales.</li> <li dir="ltr">Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)</li> <li dir="ltr">Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.</li> <li dir="ltr">Set a tone of high standards, customer obsession and data-driven disciplined decision-making.</li> </ul>