Key Responsibilities • Demand Generation & Funnel Ownership: Design and execute full-funnel marketing campaigns focused on lead acquisition, nurturing, and conversion—from TOFU (brand awareness) to BOFU (sales enablement). • Content Strategy & Creation: Lead the creation of high-quality, multi-format content including blogs, case studies, newsletters, solution briefs, videos, infographics, and podcasts—tailored to buyer journeys. • Product & Brand Marketing: Translate YOptima’s capabilities into sharp value propositions. Develop positioning, messaging, and marketing assets that articulate our differentiated value to CMOs, digital leaders, and performance marketers. • Media Execution & Optimization: Plan and run paid media campaigns across LinkedIn, Google, programmatic platforms, and content syndication to drive quality traffic and MQLs. • Owned & Earned Channel Management: Manage website, SEO, social media, email marketing, and thought leadership across industry forums, publications, and webinars. • Analytics & ROI Tracking: Measure campaign performance across the funnel. Optimize for lead quality, cost-efficiency, and business impact.