Performance Marketing Manager | Scrabble & Jigsaw
Posted on September 22, 2023
Job Description
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif">Responsibilities: </span></span></span></span></span></span></p>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Planning, executing and overseeing marketing in the digital space across Google & Meta (FB & Insta) including creating ad sets & targeting options, remarketing, choosing the right media amongst others</span></span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Tracking, analyzing & reporting the performance of campaigns across various parameters to identify opportunities for optimization and improvement</span></span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Structure the campaigns with company objectives/goals </span></span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth</span></span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses </span></span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Curate insights data and map customer journeys and buyer segments </span></span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Report data with across channels, categories, and campaigns Requirements </span></span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Experience: 3-4 years </span></span></span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="background:white"><span style="line-height:107%"><span style="font-family:"Segoe UI",sans-serif"><span style="color:#676a6c">Experience with Google Ads and Meta Ads for ecommerce objectives (revenue, RoAS)</span></span></span></span></span></span></span></span></li>
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