Responsibilities:

• Planning, executing and overseeing marketing in the digital space across Google & Meta (FB & Insta) including creating ad sets & targeting options, remarketing, choosing the right media amongst others
• Tracking, analyzing & reporting the performance of campaigns across various parameters to identify opportunities for optimization and improvement
• Structure the campaigns with company objectives/goals
• Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth
• Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses   
• Curate insights data and map customer journeys and buyer segments   
• Report data with across channels, categories, and campaigns Requirements   
• Experience: 3-4 years
• Experience with Google Ads and Meta Ads for ecommerce objectives (revenue, RoAS)