Brand Manager | Scrabble & Jigsaw

Posted on June 25, 2024

Job Description

- Brand Strategy Development: Develop and implement comprehensive brand strategies to enhance market positioning and drive business growth. - Market Analysis: Conduct market research and analyze industry trends to identify opportunities and threats. - Communication Management: Oversee all brand communication channels, ensuring consistent messaging across channels. - Campaign Management: Plan and execute marketing campaigns, including product launches, promotions, and events. - Brand Equity Management: Monitor and manage brand equity and ensure alignment with overall business objectives. - Cross-functional Collaboration: Work closely with product development, sales, and other departments to ensure brand consistency and effective implementation of brand strategies. - Agency Management: Liaise with external agencies for advertising, public relations, and digital marketing to ensure brand objectives are met. - PR and Media Relations: Develop and maintain strong relationships with media outlets, manage press releases, and coordinate public relations efforts to enhance brand visibility. - Media Planning and Buying: Develop and execute media plans that effectively reach target audiences through various channels, including traditional and digital media, and manage media buying to optimize reach and budget efficiency. - Performance Metrics: Set KPIs and analyze campaign performance, providing insights and recommendations for improvement. - Budget Management: Develop and manage the brand budget, ensuring effective allocation of resources.