Area Sales Manager / Area Sales Executive / Vice President
About Zoff Foods
Zoff is a dynamic and rapidly growing startup in the spices industry. We are dedicated to delivering premium quality, aromatic spices that enhance culinary experiences for both consumers and businesses. With a strong focus on freshness and authenticity, Zoff aims to revolutionize the spice industry by providing exceptional products backed by excellent customer service. As we expand, we are looking for passionate individuals to join our team and help us grow further in the market.
Job Overview
We are seeking a results-oriented Sales Officer to join our growing team to establish and drive our General Trade business. The role will primarily involve onboarding & managing distributors, expanding Zoff’s reach & business in the assigned area, retailer acquisition, and retail order management. The Sales Officer will also take on a leadership role as the business scales, recruiting and managing a team of Sales Executives to handle retailer order-taking.
Key Responsiilities
Onboarding Distributors: Identify, recruit, and onboard new distributors within the area to drive growth and business expansion.
Distributor Relationship Management: Build and maintain strong relationships with distributors, ensuring they are fully supported and motivated to grow their business with Zoff Spices.
Market Expansion: Work with the Area Sales Manager to expand the distribution network and grow market share in the area.
Drive Retail Sales: Establish retail beats, visit retailers as per beat plans, sell & take orders from retailers and ensure seamless order processing and timely delivery through the distributor.
Sales Target Achievement: Achieve sales targets for the area including targets for market expansion, retailer penetration, and SKU-wise targets. Achieve both primary & secondary sales targets.
Sales Reporting: Regularly report sales performance, inventory levels, and market feedback to the management team.
Team Expansion: As the business grows, recruit, train, and manage a team of Sales Executives to handle order-taking and relationships with retailers.
Team Management: Establish new markets & sales beats for Sales Executives, divide sales targets among Sales Executives, help Sales Exectutives achieve their targets & incentives.
Customer Support: Provide exceptional service to distributors and retailers, addressing concerns or issues promptly.
Promotions and Marketing: Collaborate with marketing teams to implement promotions and ensure product visibility at the retail level.
Inventory Management: Work with distributors to ensure optimal stock levels and minimize over stocking and stock-out situations.
Educational Requirements
Graduation or Bachelor's degree in any field.
Skills and Qualifications
Experience of minimum 5 years in sales; Experience in FMCG sales is required
Strong communication, negotiation, and interpersonal skills
Ability to build and maintain productive relationships with distributors and retailers
Demonstrated ability to meet sales targets and KPIs
Proficient in Microsoft Excel
Additional Requirements:
Familiarity with the area and an established network of distributor contacts to help grow the business.
Willingness to travel extensively in the assigned geography
Why Join Us?
Join a fast-growing startup in the spices industry, offering significant growth potential and career advancement opportunities.
Enjoy a competitive salary with performance-based incentives, while working in a collaborative and supportive team environment.
