Content Strategist

Company Overview

Nutrizoe is a women-focused health and wellness brand that offers traditionally crafted, scientifically validated nutritional products designed to support women at every stage of life, from menarche to menopause. Our core commitment is to provide innovative, nutrition-rich solutions that nourish, energize, and empower women, giving them the strength to thrive while caring for others. We combine clinical science with natural ingredients to deliver products trusted by women globally. We are excited to announce our expansion into the global market with a bold mission: to nourish, empower, and care for women at every stage of life. Our vision is to become the most trusted holistic women’s wellness brand, integrating modern nutritional innovation with local, science-backed traditions to meet the unique needs of diverse communities.

Job Summary

The Content Strategist will play a pivotal role in shaping and executing Nutrizoe's content initiatives to enhance brand engagement and drive audience growth. This role combines content writing, research, and social media strategy to support the company’s mission of empowering women through health and wellness.

Responsibilities

• Content Writing & Strategy: Plan and write engaging content for various channels including website, social media, advertisements, and WhatsApp campaigns.
• Social Media Management: Own the social media strategy by planning, writing, and executing daily content across platforms (Instagram, TikTok, Facebook) to enhance audience growth and brand identity.
• Copywriting: Create compelling copy for brochures, campaigns, influencers, and PR teams; collaborate with internal teams and external partners to ensure brand consistency.
• Market Research: Conduct international market research to track current marketing trends and understand consumer behavior.
• Collaboration: Work closely with design and marketing teams to develop impactful, on-brand marketing assets.
• Community Management: Manage and grow the online community by fostering engagement, addressing queries, and transforming followers into loyal brand advocates.

Qualifications

• Experience: 3 to 5 years in content writing, content strategy, or marketing.
• Skills:
  • Strong understanding of copywriting and content marketing.
  • Hands-on experience with digital marketing content.
  • Familiarity with content strategy.
  • Excellent writing, communication, and project management skills.
  • Experience in Fast-Moving Consumer Goods (FMCG) or Direct to Consumer (D2C) preferred.
  • Proficiency in tools such as Canva, Figma, Microsoft PowerPoint, Excel, and Word.

Preferred Skills

• Previous experience in the health and nutrition sector is a plus.
• Knowledge of SEO best practices and analytics tools.

Experience

• 3 to 5 years of relevant experience in content-related roles.

Environment

• A dynamic work environment located in Malad West, Mumbai.
• Full-time employment with opportunities for learning and growth in the health and nutrition sector.

Salary

• Not specified.

Growth Opportunities

• Opportunity to work in a fast-growing, mission-driven company with potential for advancement within the organization.

Benefits

• Not specified.